Headlines
Who's Still Watching TV?
The always informative Brian Wieser reported in his newsletter that “By the end of next year, it’s likely that only around 50% of households in the U.S. will have pay TV subscriptions as we have historically known them.”
Talking TV: How News Content Authentication Is Battling AI
Pia Blumenthal, design manager for the AContent Authenticity Initiative at Adobe and co-chair of the UX Task Force at the Coalition for Content, Provenance and Authenticity, is on the front lines against news disinformation. She explains how the proliferation of generative AI is making that job a lot harder.
BIA
While The Elephant Dollars Come Next Year, $534 Million Is Forecast For Political In 2023
While the 2024 presidential election cycle is off to a rollicking, record-breaking start, radio sales teams shouldn’t lose sight of the hundreds of millions of dollars being invested in local races taking place this year.
UPDATED – Top TV Station Groups in 2022
We have updated our original list based on financial reports filed by some of the publicly traded group owners, our proprietary survey of broadcasters, and also a full forecast update from BIA on local advertising expectations. The biggest differences are that Gray moves up from No. 4 to No. 2., while Hearst Television, Inc. and EW Scripps Co. swap places.
Television
What TV Stations Are Posting On LinkedIn
Making connections and joining groups is easy on LinkedIn and makes your daily feed provocative and educational. So in no particular order, here are some examples posted that are relevant to local TV creative services and marketing folks.
Minneapolis Broadcasters Plan NextGen TV Launch
Broadcasters will host an event on August 22 at Univ. of Minnesota to mark the launch of NextGen TV/ATSC 3.0
AI And The Future of Broadcast Meteorology
For overworked TV meteorologists pushing out continuously updated weather content across multiple platforms for 10 hours a day, AI may offer the help they need at a time when the industry needs it most.
Radio
Is AM Radio Legislating When It Should Be Innovating?
A number of lawmakers want to make it illegal for auto manufacturers to eliminate AM radio in cars. Here is another approach: put more on AM that consumers want to hear.
FCC
Four TV Translators Face Fine For Late License Renewal
Whether it is a full-powered UHF or a television translator station with a micro-size signal contour, adhering to FCC deadlines is a must. Just ask Guymon TV Translator Inc.
Hawaii Wild Fires: 16,700 Subs Still Lack Phone, Cable Services
The daily FCC report on the impact of devastating wild fires in Maui on the communications infrastructure is reporting that no TV stations are out of service and that cell service is improving, with only 5 out of 21 cell sites serving Kapalua, Napili-Honokowai, Kaanapali, Lahaina, Launiupoko, and Olowalu still out of service as of 6 a.m. ET on August 17.
Media
Could “prying open the vault” to small business loans help save local news?
The precarity of local news outlets has left them with “little to no access to capital.” A new report imagines what state and local government, philanthropies, and community-minded institutions could do to change that.