Headlines
The Immutable Gravity Of The 30-Second Spot: Why TV Still Rules The 2026 Midterms
When the chips are down, and the undecided voter is sitting on the couch in late October, the most powerful weapon in politics is still a 30-second commercial.
SBS Post-Bankruptcy Plan Questioned By Hispanic Advertising Advocate
“With SBS reaching millions of listeners daily, we’re calling on the FCC to thoroughly evaluate the impact of public interest and Hispanic audiences before moving forward,” the organization said.
Mergers & Acquisitions
WBD-Paramount megamerger closes
Paramount has completed its acquisition of Warner Bros. Discovery, bringing two of Hollywood’s largest collections of film, television, streaming and news assets together under a new company called Skydance.
Radio
Flip Season: Christmas Research Favors Familiar Standards
The all-Christmas flip is coming, and the year’s stress is driving what listeners want.
Waste Not, Win Not? Data Says 'Big Media' Builds Demand Best
Wasted impressions may be advertising’s most misunderstood asset. New media analysis argues that reaching people who are not buying yet is what builds future demand, and that mass-reach media like AM/FM does it better than tightly targeted digital buys.
Media
‘Big Media’ Can Help Advertisers Build Long-Term Demand.
A new book and study from marketing-effectiveness experts are challenging the advertising industry’s emphasis on highly targeted campaigns, arguing that broad reach through traditional media can play a critical role in driving long-term sales and profit growth.
Supreme Court rejects Nexstar bid to end DIRECTV retrans lawsuit
The U.S. Supreme Court on Monday declined to hear an appeal from Nexstar Media Group seeking to block an antitrust lawsuit brought by DIRECTV over retransmission consent negotiations involving stations owned by Nexstar, Mission Broadcasting and White Knight Broadcasting.
Tech
Seven In 10 Americans Expect AI To Cost Jobs, Pew Finds
Pew Research Center found that 71% of Americans expect AI to lead to fewer jobs in the country over the next 20 years, while 5% expect more jobs and 10% expect no difference.