Headlines
Political TV Ad Spend Up 30% To $3.8 Billion Through Mid-October
With less than four weeks to go, political TV advertising spend for midterm U.S. Senate and House of Representatives races is up 30.4% through October 12 versus 2024 spending for the Congressional races during the same period, according to AdImpact.
BIA
Outsourced Traffic Services: What Changes, What Stays and Why Timing Matters
In this edition of Vantage Points, Marketron looks at four common myths about outsourced traffic and explains how Traffic as a Service (TaaS) helps broadcasters maintain business oversight while shifting day-to-day execution to experienced professionals.
Mergers & Acquisitions
Station Sales Week Of 10/16
David Klement Community Broadcast Partners is selling its pair of stations in Abilene TX.
Television
Jeff Shell to Launch Linear TV-Focused Investment Vehicle
Shell’s new venture would look to acquire or invest in the declining assets, which include cable TV networks, individual TV stations or station groups, with plans to use the cash they throw off to build out adjacent businesses — a strategy similar to the Comcast cable network spinoff Versant.
NEXTGEN TV Wants to Escape Your Television: What ATSC Broadcast-to-Everything Actually Means
NEXTGEN TV was supposed to reinvent over-the-air television. Years into its U.S. rollout, plenty of consumers are still waiting for the reinvention part.
Radio
Cumulus Media Emerges From Voluntary Bankruptcy Protection
Cumulus Media has announced that it has “successfully completed” its financial restructuring and emerged from the Chapter 11 reorganization process, following receipt of all required approvals, including from the FCC.
Nielsen To Radio: In-Car Data Isn't The Whole Story
Large-scale in-car data is radio’s newest measurement contender, and Nielsen is questioning whether it can stand alone.
FCC
Supreme Court blocks order forcing FCC ruling on political ad rates
The U.S. Supreme Court has blocked a federal appeals court order that would have forced the Federal Communications Commission (FCC) to immediately decide whether political action committees and political party organizations qualify for discounted advertising rates on broadcast television and radio.