Headlines
Our Clients, Partners, and Team: The Driving Force Behind Our 40-Year Success Story and Where We’re Going Next
Anniversaries present a key moment to recognize the people behind one’s success. That is exactly what I’d like to do as BIA celebrates its 40th anniversary this September.
Seven States Set To Reap Lion's Share Of 2024 Political Spending
As the 2024 US elections loom, there’s a buzz in the air — and it’s not just the political debates or campaign rallies.
Mergers & Acquisitions
Station Trading Roundup: 5 Deals, $19,700,000
The purchase of three Michigan stations by Morgan Murphy Media tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
Emmis Moving Ahead With Likely WEPN-FM Sale
As the clock struck midnight on Monday, April 30, 2012, ESPN Radio assumed the 98.7 MHz dial position in New York that for more than 30 years before that had been home to WRKS, “98.7 Kiss FM.”
Television
Cox’s NeighborhoodTV Looks To Reboot Hyperlocal
Cox Media Group’s NeighborhoodTV project in Atlanta and Charlotte, N.C., aims to bring viewers hyperlocal content that harkens back to TV’s earlier, less rigidly structured days.
Linear TV Bounces Back from July Slump and Tops 50% Share of Viewing: Nielsen
After falling below 50% of viewing in July, broadcasting and cable combined for a 50.6% share of total TV usage in August, according to Nielsen’s monthly report.
Radio
What It Means To "Digitize The Audience"
Your brand and organization can enjoy success in the digital realm, but if you're coming away from that activity with only a fistful of dollars, you may be missing the big opportunity to glean key data from your users.
Media
And Then There Were Three (Conditional) Ad Currencies
The U.S. JIC (joint industry committee) this morning announced it has granted "conditional certification" to three alternative ad currencies for cross-platform -- linear and nonlinear TV -- negotiations: Comscore, iSpot and VideoAmp.
CTV/OTT
Premion's Tom Cox On How Local Broadcasters Are Embracing the Shift To Streaming
“In the US, adults are spending nearly five hours a day watching TV and almost 40% of that is through streaming nowadays*. So, broadcasters have really jumped on board with the streaming trend out of necessity,” notes Tom Cox, President of Premion. “They've found different ways to adapt their content and business models to fit the streaming world.”
Verticals
Republicans, Democrats both lose from late-night TV’s silencing
The late-night TV landscape has been silenced by Hollywood strikes, leaving audiences with fewer laughs, depriving candidates of an easy way to get attention and generally upsetting the nation’s no…