Headlines
Total US TV (Incl. Streaming/CTV) Ad Time To Fall, Estimated 24% Decline Between 2023 and 2027
What are the consequences of the growth of streaming services on TV advertising? As part of an effort to convey the effects of the growth of streaming video on the broadly-defined world of TV advertising, I’ve tried to estimate the decline in gross ratings points or time spent with advertising on TV in a world where a) streaming continues to take share of TV consumption b) consumers of the many SVOD services generally want to choose ad-free options c) most of the rest of the services will inevitably be ad-light given the lack of desirability of advertising in the on-demand world that accounts for most of streaming video.
The National Association of Broadcasters Ask The FCC Not To Get Involved in The ATCS 3.0 Patent Lawsuit That Forced LG To Stop Selling NextGen TVs
Back in September, one of the biggest sellers of TVs announced that it would stop making TVs with the new ATSC 3.0 NextGen TVs OTA tuners included. This comes as earlier this year, LG lost a patient case from a company claiming to hold patents over some of the technology included in ATSC 3.0 Next Gen TV.
FCC
FCC Wants $25k From Kansas Operators For EEO Failings
The Federal Communications Commission has issued a Notice of Apparent Liability for Forfeiture, proposing a $25,000 fine against Rocking M Media, LLC and Melia Communications, Inc. for violating equal employment opportunity regulations with nine Kansas stations.
FCC Will Spotlight Emergency Alert Security
The cybersecurity of public alert and warning systems in the United States will be the topic of a public roundtable in Washington on Oct. 30.
Television
Six Stations Launch NextGen TV In New York
WCBS, WLIW, WMBQ, WNBC, WNET and WNJU are now available in ATSC 3.0 technology in the country’s No. 1 market.
Radio
Senator Ted Cruz Outlines AM Radio Act's Three Paths To Law
During a recent speech to the National Religious Broadcasters President’s Council at the 2023 Capitol Hill Media Summit, Senator Ted Cruz (R-TX) discussed the prospective paths for the passage of the AM For Every Vehicle Act.
Rocking M Fined For EEO Violations, But Hit Could Have Been Far Worse.
The Federal Communications Commission told a federal bankruptcy court in Kansas City last December that it was investigating Rocking M Media for several alleged violations of Equal Employment Opportunity (EEO) regulations.
Digital
Does Twitter/X Still Have Juice?
Still on Twitter/X? If you are – and yes, I am – you might be wondering about the net effect of Elon Musk's takeover exactly one year ago.
Elon Musk’s X Courts Political Advertisers Ahead of a Contentious Election Year (WSJ subscription required)
Musk’s volatile leadership of the social-media platform has pushed down its prices—which might give it an edge.
Sales
How To Reel In 'The Big One'
Fishing is very much like advertising sales. First, we must prospect or fish in the right spots, use the right bait and equipment, and then we must know what we are fishing for. Are you fishing just to catch some fish, or are you trying to land the BIG ONE? And, how do you know when it’s a BIG ONE?
If Elon Musk Were Your Sales Manager, Here's 5 Things He'd Do
You may still be focused on closing out this year, but sharpening how you manage your sales team now can create a lot of benefits for your revenue in 2024 (and that may be more important than ever).