Connected cars collect a treasure trove of data about how people drive, where they go, and what they listen to. For vehicles equipped with DTS AutoStage, broadcasters are now tapping into timely insights into how, when, what and where their listeners are engaging with their station's programming.
While the use of AI at radio is being received with a mix of giddy anticipation and downright fear, those employing the technology told NAB New York attendees to get on board or be left behind.
Earlier this year, the NAB launched a “Depend On AM” campaign featuring spots, digital ads and talking points encouraging automakers to keep AM radio in the cars. Its website includes a call to action where listeners can quickly and easily reach out to members of Congress. As of Oct. 20, U.S. radio listeners sent nearly 360,000 emails and 44,000 tweets to their members of Congress about how important they think AM is to have in their car.