Headlines
Political Ad Spending Is Likely To Set Records, But The Numbers May Not Be Quite As Big
Political spending has been a bit lighter than BIA Advisory Services expected for this year, and the Republican presidential primary is looking less competitive than first thought. As a result, BIA Advisory Services is slightly scaling back its political ad expectations.
Consumers Recall TV Advertisements Delivered During Local News
Local TV stations’ marketing teams are about to have a very busy year in 2024. With the presidential election campaigns gearing up, the already adamant local news viewership is about to increase. Whether you’re a part of a team that produces the TV advertisements for your local station or an agency partner of a brand who is considering placing TV ads on local news stations in 2024, here’s what you need to know.
Mergers & Acquisitions
Gone Forever: An AM Is Spun To Andrade’s ‘Voice’
The Andrade family-run operation known as The Voice Radio Network has become an established player across the Delmarva Peninsula, with stations serving Salisbury-Ocean City, Md., and an FM translator serving Southern New Jersey added earlier this year.
KCPW Salt Lake City Sold To The University Of Utah
The University of Utah, which is the license holder of news/talk KUER Salt Lake City (90.1) and PBS Utah, is acquiring news/talk “Salt Lake Public Radio” KCPW Salt Lake City (88.3) from Wasatch Public Media.
Television
Nexstar Inks ReachTV Deal
The deal will expand the distribution of NewsNation and The CW on ReachTV reaching 50M+ monthly viewers in hotels and airports nationwide
Radio
How Connected Car Data Is Producing New Insights About Radio Listening.
Connected cars collect a treasure trove of data about how people drive, where they go, and what they listen to. For vehicles equipped with DTS AutoStage, broadcasters are now tapping into timely insights into how, when, what and where their listeners are engaging with their station's programming.
Get On Board With AI Or Be Left Behind, Panel Tells NAB Show New York
While the use of AI at radio is being received with a mix of giddy anticipation and downright fear, those employing the technology told NAB New York attendees to get on board or be left behind.
Momentum Continues To Build For AM for Every Vehicle Act.
Earlier this year, the NAB launched a “Depend On AM” campaign featuring spots, digital ads and talking points encouraging automakers to keep AM radio in the cars. Its website includes a call to action where listeners can quickly and easily reach out to members of Congress. As of Oct. 20, U.S. radio listeners sent nearly 360,000 emails and 44,000 tweets to their members of Congress about how important they think AM is to have in their car.
Media
Locality's Ann Hailer Shares Her "Guide to Leadership" with Alliance for Women in Media
Ann Hailer, President of Broadcast at Locality, recently delivered an impactful presentation and Q&A session on thriving in the dynamic media industry for members of the Alliance for Women in Media.
FCC
Worst Case Scenario For Best Country Broadcasting's Unpaid Fees
Best Country Broadcasting, the licensee for WBOX-AM and WBOX in southeastern Louisiana, is at risk of losing those licenses due to substantial unpaid regulatory fees to the Federal Communications Commission.