Headlines
FTC Sends Out Warnings About Not Properly Identifying Sponsored Content
Radio and podcast personalities who take on product endorsements should take heed to warnings the Federal Trade Commission has doled out to a dozen health and nutritional influencers and a pair of food and beverage trade groups.
What A Drag It ISN'T Getting Old
There is SO much money in senior demos, a fact more and more brands are learning…the easy way. And the truly smart, visionary companies are reaping the benefits – increased profits, economic consistency, and a long runway for continued success by serving a massive audience.
Mergers & Acquisitions
Station Sales Week of 11/24
Edward Baker’s WLGN LLC sells Classic Hits “103.3 LGN” 1510 WLGN and Variety Hits “98.3 Sam-FM” WKNA Logan OH to the Mark Bohach led WLGN Radio Company for $360,000.
iHeartMedia To Receive $100 Million From BMI Sale
Last week’s sale of music licensing organization Broadcast Music Inc. to a shareholder group led by New Mountain Capital will bring proceeds to the organizations currently holding stakes in the company.
Television
Outlook: Pay TV Penetration To Fall In 2024.
Global pay TV penetration will decline for the first time in 2024, according to new projections from Ampere Analysis.
Radio
Audacy Gets Another Seven-Day Extension From Its Lenders.
Audacy’s lenders last week agreed to extend the grace period before which missed interest payments are classified as an event of default from 14 business days to 21.
FCC
FCC Finds Collecting Pirate Radio Fines a Challenge
Unclear if collection of fines under the PIRATE Act will be easier
Sales
Create Your Own Gold Mine; Create A Loyal Advertiser
What is a client worth? What is a loyal client worth? Advertising clients come and go, but creating loyalty with advertising clients is a set of skills valuable to anyone involved in selling radio advertising today.
Four Common Traits That Equal Sales Success
If media reps can fit these two statements into their initial sales calls with potential clients, it can have a profound impact on their success: First, advertising can’t make a bad business a good business. Second, if you don’t already get repeat and referral business, you need to fix the inside of your business before spending money on advertising.
