Headlines
New Survey from BIA and SalesFuel Reveals $12 Billion Projected in 2024 for Local Healthcare Advertising
Healthcare survey shows spending trends of healthcare marketers and that generative artificial intelligence services are heavily entering the marketing landscape.
ATSC 3.0 Offers Way ‘To Pump New Live’ Into OTA TV, Says Parks Associates Analyst
A new report on 3.0 finds NextGen TV has come at the right time for broadcasters and viewers
Mergers & Acquisitions
Deal Digest: Miami AM Gets Fifth Owner In Less Than Two Years.
Felix Michelet’s Shekinah Radio International has filed a $675,000 deal to buy WWNN (1470) from James Ospina’s Radio Activa Media Group.
Core Makes Second Attempt At WXTG-FM Purchase
Steve Hegwood’s Core Radio Group is converting its lease of 102.1 WXTG-FM Virginia Beach VA to an acquisition.
Television
Nexstar Media Says CW Could Be Profitable In 2025
An uncertain advertising market, coupled with writers' and actors' strikes, have impacted The CW network on its road to projected profitability by 2025, Nexstar Media Group says.
Radio
DOJ Wants Jail Time For Susan Patrick After Guilty Plea
In September, media broker and station owner Susan Patrick pled guilty to concealing $10 million in gross receipts earned by Patrick Communications and $9.5 million earned jointly with her husband, Larry Patrick, from the Internal Revenue Service.
Court Says ASCAP And BMI Rates Will Need To Be Set Before Radio Industry Can Appeal
In the latest setback for the radio industry in its effort to have ASCAP and BMI rates set jointly, a federal court in New York has dismissed an appeal brought by the Radio License Music Committee.
Digital
With Concerns About Brand Safety, More Advertisers Have Left X
It has been a wild ride since Elon Musk acquired Twitter (now X) in October 2022 for $44 billion (Musk invested $27 billion). Since then, the microblogging website has made a series of missteps with fake posts, unverified accounts and hateful posts that have alienated many in the advertising community. Twitter is overwhelmingly reliant on advertiser support to generate revenue.
Tech
Michigan Becomes the Fifth State to Require Disclosure of the Use of AI in Political Ads
Another state has joined the list of those that require clear disclosure of the use of artificial intelligence (“AI”) in political ads, joining others that have addressed concerns about deep fakes corrupting the political process.
Verticals
Why Brands Need Audio As A Lure For Holiday Shoppers
As the holiday shopping season intensifies, trends show a significant shift towards online retail’s convenience and variety.
