Headlines
The 2024 Local Advertising Marketplace: Trends to Watch
BIA analysts analyze upcoming trends that will greatly impact the local advertising industry in 2024. They discuss a range of topics including local political advertising, the growing influence of AI, the emergence of retail media networks, the rise of social platforms like TikTok, the influence of consumer behavior on media, and the popularity of short-form videos. In this fast-paced roundtable discussion, the team covers key subjects related to business categories and media trends.
New Studies Reveal What Is Motivating Americans To Vote In Upcoming Elections
Today, according to a press release, TVB, the local media marketing solutions company, announced the findings from two politically focused studies combined into one comprehensive analysis.
Mergers & Acquisitions
An Eastern Okla. Radio Group Is Spun
A group of radio stations comprised of a Country, Classic Rock, Farm and Adult Standards quartet that serve a small city along U.S. Highway 69 are being sold.
FCC
Starks Wants Broadcast Workforce Diversity Data Collection Back
The lone male Democrat on the FCC wants the Commission to reinstate its efforts related to broadcast workforce data reporting, making the comments earlier this week.
Television
TV Stations in El Paso, Texas, Start NextGen Broadcasts
TV stations in El Paso, Texas, have begun the transition to broadcasting using NextGen TV technology.
Paramount Advertising’s TV Now and the state of premium TV
The latest event in the Now series focused on what the evolution of TV into a convergent, premium experience means for the industry and advertisers
How The Top Alternative TV Currencies Rank, According To Buyers
This year was a year of testing and learning for alternative TV currencies. (Yet again.)
Four Diginets Arrive In Columbus, Ga. On O&O Property
The parent company of some of the first digital multicast television networks in the U.S., originally assets tied to the now-defunct Luken Communications, has fired up a low-power TV station with five of its offerings in a mid-sized city in the Peach State.
Radio
More Young Users Choosing Audio As Escape From Screen-Time
As digital and on-demand experience continuous growth in the audio landscape, Pocket FM has released its latest entertainment consumption survey, “Digital Entertainment Insights: Audio Takes Centerstage,” offering a look into audio entertainment’s expansion. The survey finds that 90% of respondents engage with audio content daily, highlighting its significant role in American entertainment habits.
FCC Puts Two More NYC-Area Pirates On Its Naughty List
The Federal Communications Commission’s New York Enforcement Bureau isn’t letting pirate radio broadcasters rest, even for the holiday season. After another round of fines proposed in November, the FCC is going after more illegal operators in the Bronx and Brooklyn.
