The decline in viewing on most cable networks continued in 2023. The falloff comes from the prevalence of cord cutting coupled with premium content and subsequently viewers leaving cable television for streaming platforms.
The Wall Street Journal reports that Audacy is gearing up to file for bankruptcy in the coming weeks, grappling with a significant decline in advertising revenue that has rendered it incapable of servicing its $2 billion debt load.
When it comes to buying auto parts, there are two main shopper types: ‘Do-it-yourselfers,’ who spend 16% more than the average, and ‘Mega-milers,’ who drive more than 200 miles weekly. The best way for advertisers to reach both of them? Radio.