Headlines
Growing Revenue, Finding New Fans Top Radio’s Digital Priorities
The expansion of radio to digital platforms has been a growth driver, both in listening capabilities and ad revenue opportunities. Streaming broadcast listening now accounts for large segments of overall time spent with radio and digital assets contribute a growing percentage of total radio industry revenue.
It’s Official: Audacy Makes Financial Restructuring Move
Audacy Inc., in an early Sunday announcement, confirmed that the company has reached an agreement with a supermajority of its debtholders on a financial restructuring that the publicly traded company says “will significantly deleverage Audacy’s balance sheet and further position Audacy for long-term growth.”
Television
Nexstar Sets Time Brokerage Deal With KAZT Phoenix
The independent station will become a CW affiliate on Feb. 1, with Nexstar providing programming and other services, including management of its sales, promotion, marketing and technical operations.
Radio
Some Good News About Radio? Yes!
Last week, I checked in with a number of friends, clients, and media types looking to get an early feel for what will transpire in the new year. Q1 is always a mixed bag, characterized by slowness as we all try to get back on-track after the holidays. This year, the hope is that political advertising will be in abundance, but will it be an elixir or a steroid?
David Field To Audacy Staff: Bankruptcy Is 'Dawn of a New Era'
Following Audacy’s announcement that it has filed for bankruptcy as part of its financial restructuring, CEO David Field sent an internal memo to all company staff outlining what he calls, “A positive step forward for Audacy and our stakeholders, including our employees.”
Tech
NBCU ‘Redefines Cross-Platform Advertising’ With One Platform Total Audience
The AI-driven planning and activation technology will leverage new investments in automation and data to provide advertisers “effective and unduplicated reach across screens.”
FCC: Only Five Firms Have Finished ‘Rip and Replace’ of China Gear
In a new report to Congress, the Federal Communications Commission says just a handful of telecommunications companies has finished removing tech equipment supplied by companies considered to have close ties to China’s Communist government.
FCC
The Last Three Weeks in Regulation for Broadcasters: December 18, 2023 to January 5, 2024
Expecting quiet weeks, we took the holidays off from providing our weekly summary of regulatory actions of interest to broadcasters. But, during that period, there actually were many regulatory developments.
Long Voluntary, The FCC Considers Making Disaster Reporting Mandatory For Broadcasters
From hurricanes to wildfires, the Disaster Information Reporting System (DIRS) has been a way for the Federal Communications Commission to ensure radio and other services are up and running during an emergency. This month the Commission is expected to approve an order that would make reporting into DIRS mandatory for cable television, mobile phone, and internet service providers.
Sales
5 Ways To Increase Sales Opportunities Today
If you work as a sales manager or market manager, how do you create consistently rich recruitment opportunities for your sales team and how do you encourage sellers to create consistent actions that can result in better results, stronger production of revenue, and increases in their income?