Headlines
Get ready for the presidential campaign advertisement deluge
More than a dozen states are holding primaries on this Super Tuesday. And when it comes to the presidential race — where candidates and outside groups have already raised more than $430 million — the democrats are ahead.
Broadcasters Gather In D.C. For Advocacy Opportunities
Washington Nationals Park may normally play host to Major League Baseball players, but on Tuesday (3/5) it served as the gathering place for more than 550 broadcast media representatives who have traveled to the Nation’s Capital to learn how the NAB is working inside the Beltway on their behalf.
Mergers & Acquisitions
Sound of Life To Donate Stations To Northwestern Media
The Sound of Life Radio Network, which operates a Christian network across nine stations and three translators in New York’s Hudson Valley and into the Adrirondacks, will donate their assets to St. Paul MN based Northwestern Media.
An Empire State of Mind For Northwestern Media
The University of Northwestern-St. Paul has in the last several years been a buyer, rather than a seller, of radio stations.
A ‘Positive Country’ Capture For Fred Dockins
It’s a Class A station that meshes the syndicated Rick and Bubba program with a mix of Country singles and Contemporary Christian Music that is the home to “Positive Country.”
Television
TV Airing Assurance: Is It Getting Harder For Viewers To Trust?
Does TV still influence consumers? Yes, according to TV advertising association the TVB.
Radio
Bouvard Says Latest Data "Smashes AM/FM Radio’s Drive Time Myth"
New data reinforce the strength of AM/FM radio as the leading “mass reach” medium in the United States.
As Elections Near, Radio Is The US' Most-Trusted News Medium
The credibility of the US media has seen a rebound, with radio leading the way as the most trusted source of news in the country. A Morning Consult survey found AM/FM trust has grown from 60% to 63% in the last four years, with podcasts having a massive surge.
FCC
NAB Seeks Pause In FCC Move To Revive FM Simulcast Rules
A proposal currently sitting on the desk of the Federal Communications Commission looks to reinstate the currently abolished Radio Duplication Rule for FM stations more than three years after the FCC did away with the rule.
Verticals
Political Spend No Longer Keeping Pace With 2020 As Presidential Primary Season Fades
With former President Donald Trump scoring consecutive Republican Party primary victories and President Joe Biden not facing any serious challenger among the Democrats, there has been the expected shift in the political advertising marketplace.