Headlines
Broadcast Optimism that Won’t Stay in Vegas: BIA’s Outtake on the 2024 NAB Show
Broadcast Optimism that Won’t Stay in Vegas: BIA’s Outtake on the 2024 NAB Show
‘Shoppable Experiences’ Come To TelevisaUnivision’s U.S. Properties
Spanish-language media and content company TelevisaUnivision has signed off on a new partnership that brings a new “retail media experience” to consumers of its content on both linear and streaming platforms.
Television
Linear TV Drives Higher Engagement For QSRs Than Streaming, Study Finds
Among quick-serve restaurant brands, consumer search engagement as a response to TV advertising is still higher when the ad runs on linear TV rather than on a streaming platform.
NextGen TV Launches In Portland, Maine
Five local broadcasters are transmitting ATSC 3.0 from WPFO’s stick
Radio
"The One Thing" About Techsurvey 2024
Yesterday, I had the pleasure – and honor – to walk through a record-breaking crowd of broadcasters through the highlights of our 20th annual industry-wide research study, Techsurvey 2024.
FCC Upholds Oregon FM Erasure For Tree-as-Tower Fail
The Chief of the FCC Media Bureau’s Audio Division has upheld a January decision to revoke the license and delete the call letters of a noncommercial FM radio station licensed to serve the communities due northwest of Klamath Falls, Ore., dismissing a petition that impermissibly introduces new arguments.
Digital
The IAB Predicts Social Video Will Overtake CTV This Year
Social video and connected TV advertising are both growing – but not at the same pace.
FCC
Soo Kim Sues FCC Over Failed TEGNA Deal, Blames Racism
Some 48 weeks ago, one of the biggest broadcast television industry transactions in recent times failed to proceed, resulting in a non-consummation.
FCC Votes To Restore Net Neutrality Regulations
Move by Democrats in majority sets up renewed battle on Title II regime
Verticals
Auto Dealers Invest in These Digital Strategies to Boost Revenue
The auto industry is finally recovering and dealerships will focus on digital strategies instead of TV ads to drive sales.