Headlines
U.S. Ad Market Expands For 11th Month In March
The U.S. ad market expanded for its 11th consecutive month in March -- rising 4.3% over March 2023
Political Ad Spending Once Again Ahead Of 2020’s Pace.
After several weeks of quiet, the level of political advertising has begun to pick up. And that has put 2024 back ahead of 2020 spending levels, according to AdImpact.
FCC
Broadcast Law Blog
While May is one of those months that does not have any routine, scheduled FCC filing deadlines, there are still a number of regulatory dates and deadlines for broadcasters that are worthy of note.
Television
Gray Television Rolling Out Advanced Features With NextGen TV
With Derby Week kicking off in Louisville, Ky., Gray Television is introducing “several key initiatives to advance the NextGen TV transition and bring more of the benefits of this new standard to viewers in Gray’s local communities.”
Cox Media Group, Dish Ink New Multi-Year Agreement
Cox Media Group and Dish have ended a dispute over retransmission fees that lasted nearly a year and a half with “a new multi-year agreement that will restore all CMG stations on Dish, effective immediately,” the two companies said
Radio
Radio’s Message To Congress: AM Radio Is ‘A Lifesaver’ And Needs To Stay In Cars.
The radio industry will make its appeal to House lawmakers Tuesday when a bill that would require carmakers to keep AM radio in the dashboard is the focus of a hearing in the U.S. House of Representatives.
Analysis: When It Comes To ROI, Audio Punches Above Its Weight
A just-released analysis of post-pandemic advertising business effects across 10 media channels and more than 140 brands — nearly 40% of those brands matched pre- and post-COVID — shows audio (including AM/FM radio, podcasts and streaming) ranks second among those 10 in short-term, and third in overall return on investment.
Digital
T-Mobile Dials Deeper Into Ad Business With Retail Network (NewFronts)
T-Mobile said it is expanding its advertising business, creating an in-store retail media network and adding Plex, the video streaming platform for its footprint of mobile customers.
Consumers
Broadcasters, J-Schools Must Work More Closely To Solve TV News Recruitment Problem
Today’s journalism students are tethered to their phones for information. Their professors and the broadcasters who would hire them need to work together to bridge a widening chasm.