Headlines
![Benchmarks Provide Playbook To Help AM/FM Ads Best Succeed](https://dxj7eshgz03ln.cloudfront.net/production/link/image/963554/twenty_by_nine_extra_large_1fb8b569-9299-49a5-892a-a27c7517c698.jpeg)
Benchmarks Provide Playbook To Help AM/FM Ads Best Succeed
The latest radio advertising benchmarks from Audacy reveal the powerful impact of radio marketing across key industries. The comprehensive analysis provides a playbook revealing what day an ad should run, how long it should be, and how much lift a brand can see.
![Total Ad-Based Linear, Streaming TV Viewing Slips in May: Analyst](https://dxj7eshgz03ln.cloudfront.net/production/link/image/963555/twenty_by_nine_extra_large_41ed4612-cc15-4c28-94a0-ff72ad8fa243.jpg)
Total Ad-Based Linear, Streaming TV Viewing Slips in May: Analyst
Although new streaming advertising-supported options and services are growing, the total time spent watching TV in May via advertising-related networks/platforms -- on all linear TV, streaming and digital services -- remains weak, according to estimates from veteran ad-research executive Brian Wieser on his substack column Madison and Wall.
Mergers & Acquisitions
Deal Digest: Murray Communications Adds Second Atlanta Signal.
Peter Harkness’ White Rabbit Broadcasting has filed a $300,000 deal to buy classic hits WLLT, Polo, IL (94.3) from Bob and Jeannine Burns’ Sauk Valley Broadcasting Co.
Television
AI In Newsrooms: New Survey Shows Audiences Are Warming Up To AI News Content, But Remain Skeptical
SmithGeiger’s Q2 2024 survey results reveal that audiences are still skeptical, but gradually warming up to AI-generated news content. Here’s a closer look at the new research findings and strategic insights for TV stations aiming to leverage AI while navigating the delicate balance of audience expectations and trust.
Your TV Probably Has a 'NextGen' Perk You've Never Heard Of
Sets with ATSC 3.0 tuners are selling fast, but how many people know about these NextGen TV broadcasts, which feature HDR color, a bump in HD resolution, and more?
Radio
Broadcasters To Congress: Royalty Payments Would Undercut History Of Radio Localism
If lawmakers were looking for a sign of compromise in the decades-old fight over whether radio stations should pay a music royalty for on-air performances, a House hearing Wednesday showed the two sides remain far apart.
AM Radio Bill Delayed Due To GOP Privacy Act Crossfire
Eleven months to the day the AM For Every Vehicle Act was sent to the Senate floor by the Senate Committee on Commerce, Science, and Transportation, the US House version of the Act was expected to also become eligible for a vote, but another bill has blocked the way.
Generatively Speaking: How Radio's Most Powerful Tackle AI
Artificial intelligence is a topic few in radio are truly comfortable discussing. While having some undeniably good uses for stations, generative AI is largely perceived as an existential threat by air talent and even some sales staff.
Media
Report: Social Media Most 'Meaningful" Channel, TV Most Trusted
Havas Media is out with a new multi-country study about consumer perspectives on culture and media that shows that while respondents still place significant emphasis on people and the planet, societal issues that directly impact individuals on a personal level take precedence.