Headlines
BIA’s Updated 2024 Local Advertising Forecast
TVB News Minute on BIA's Updated Forecast with Brad Seitter, EVP, Business Development, TVB
Biden spurns traditional media, avoids leaks by quitting race online
President Biden made the most important statement of his political career on social media Sunday, sending traditional media scrambling to confirm and amplify news of his withdrawal from the 2024 race.
Television
How NBCU, Google Deal Could Change Television
NBCUniversal’s partnership with Google could change the direction of television if the company experiments as much as it can.
Radio
When The Ad Falls Short: Turning Traffic into Loyal Customers
We’ve all heard, “My advertising didn’t work.” Much of the time, the campaign (I use the term loosely) didn’t work because it was conceived incorrectly.
Digital
X Launches Ads For Trending Events
X's strongest attribute is likely its position as a hub for public conversation around real-time events.
FCC
This Week in Regulation for Broadcasters: July 15, 2024 to July 19, 2024
Here are some of the regulatory developments of significance to broadcasters from this past week, with links to where you can go to find more information as to how these actions may affect your operations.
August 15 Is the Effective Date of Requirements for Foreign Government Certifications for Political Issue Advertising and Paid PSAs
The FCC this week issued a Public Notice announcing the effective date of certain portions of the FCC Order released in June adopting changes to its requirements that broadcasters obtain certifications from buyers of program time on their stations that the sponsors are not foreign governments or agents of those governments.
Media
Does Local Sports Media's Future Lie in the Stars?
The NHL’s Dallas Stars' groundbreaking decision to stream all regional games for free on VICTORY+, a new ad-supported platform from Calgary, Alberta-based A Parent Media Co. Inc. (APMC), marks a significant shift in the sports media landscape.
Verticals
As Presidential Race Enters Uncharted Territory, Ad Spending Passes $3 Billion Mark
Just hours before a new ad campaign from a group called Pass the Torch — which planned to urge President Joe Biden to end his bid for a second term in office — Biden on Sunday announced his withdrawal from the race. In the wake of his decision, the political advertising landscape is in a state of uncertainty, just as ad spending was starting to accelerate, according to AdImpact.