Headlines
Competitive Info: Ad Budgets Continue Shift Away From TV.
As Americans increasingly move away from cable and broadcast TV, advertisers are scaling back spending on linear TV and shifting more of their budget toward digital media — a surging component of the overall radio revenue landscape.
BIA
‘Unprecedented’ Political Advertising Lifts Local Advertising Revenue Forecasts
After dropping its forecast from $175.6 billion to $172 billion, the company is now jumping its projection to $173.7 billion after what it called “unprecedented” political advertising. Despite the new figure being less than what was originally projected, the $173.7 billion amount is a 9.5% increase compared to 2023.
Mergers & Acquisitions
Station Sales Week Of 8/2
Edwin Andrade’s The Voice Radio continues to expand out of the Delmarva and up into New Jersey with the purchase of 920 WNJE Trenton from Townsquare Media for $133,000.
Television
NBCUniversal Delivers Record Olympic and Paralympic Ad Revenue
NBCUniversal is reporting that it has set records for advertising revenue at the Paris 2024 Olympic and Paralympic Games, breaking the record set at the Tokyo games.
Radio
Driving Demand: The Impact of Radio Listening on Auto Sales
Inflation is on the top of consumer’s minds. It is impacting their decisions across a multitude of categories – from restaurants to retailers. According to Provoke Insights data, 60% of consumers agree that inflation is impacting them personally. The figure jumps to 64% among radio listeners.
Conservative Groups To Lawmakers: Get Moving On AM Radio Bill
No votes are expected in the coming weeks on a bill that would solidify AM radio’s position in vehicles as House members are back in their districts through the month of August.
Tech
The FCC’s net neutrality rule is blocked, again
Net neutrality is officially on hold after the Sixth Circuit Court of Appeals blocked the rule from taking effect.
FCC
The FCC Proposes Requirements for Disclosures About the Use of Artificial Intelligence in Political Ads – Looking at Some of the Many Issues for Broadcasters
Last week, the FCC released a Notice of Proposed Rulemaking that was first announced by the FCC Chairwoman three months ago (see our article here), proposing to require that the use of artificial intelligence in political advertising be disclosed when it airs on broadcast stations, local cable systems, or satellite radio or TV.
Verticals
Trump Launching Ad Blitz, Hopes To Slow Harris Surge.
Former President Trump is launching a major advertising push, with plans to invest $10 million across six key battleground states this week, hoping to counter the rising support and financial backing for his Democratic opponent, Vice President Kamala Harris.
