Headlines
Population Tabulation Snafu Puts Annual FCC Radio Fees On Ice
“The FCC is continuing to do its due diligence to reevaluate the population count information for AM and FM broadcasters for FY 2024 regulatory fees.”
Katz: Candidates Using Radio In Swing States ‘Are Reaching Receptive And Responsive Listeners.’
The path to victory in 2024’s Presidential election goes through seven battleground states, the electoral votes from which are likely to determine whether Vice President Kamala Harris or former President Trump wins the necessary 270 to take the prize.
FCC
This Week in Regulation for Broadcasters: September 9, 2024 to September 13, 2024
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
FCC Commissioner Simington: FCC's “Uneven Hand” in Media Regulation Harms Consumers
Simington said current rules harm consumers and urged the FCC to “balance the scale” between the way streaming and traditional pay TV services are treated
Hurricane Francine Silences Five Louisiana Stations, FCC Says.
The Federal Communications Commission said Friday that five stations — four FMs and an AM — were out of service in Louisiana as the state works to clean up after Hurricane Francine.
Radio
Nielsen: Hispanics Under 50 Spend More Time With Radio Than The General U.S. Population
Nielsen’s just-released study of Hispanic media consumption shows that while Latinos spend less time with traditional media than the general U.S. population, they’re more likely to engage with media through connected devices and social platforms.
FCC Report 9/15: Multiple Frequency Moves Proposed In Arkansas
After releasing their regulatory fee schedule for FY 2024 that was to see the annual fees drop for the second straight year, a number of broadcasters who attempted to pay their fees ahead of the September 26 deadline saw substantial increases or licenses placed in incorrect classes.
CTV/OTT
OTT Ads Steal More Budget, Deliver Wanted Audiences
CTV and OTT ads are doing so well that marketers are once again increasing their ad spending, says Advertiser Perceptions. Is that the right move for your client? Here’s what you need to know.
Verticals
Harris-Walz Campaign Begins $3 Million Hispanic Radio Ad Blitz
As the Harris-Walz campaign uses radio to great effect in battleground states, the Vice President’s team is investing $3 million into Spanish-language radio ads.
Sales
Stats Can Sell, But Stories Win
Everyone has the same amount of time in a day, a week, a month, and a year, but the pressure to produce is relentless.