Headlines
Drive Automotive Sales with the Power of Local Data and Location-Based Advertising Data (Webinar Sept. 26)
BIA is partnering with Placer.ai to bring you an exclusive webinar: Revving Up: Automotive Market Ad Trends, Location Insights, and Customer Loyalty. In this webinar we’ll provide the building blocks for a playbook to drive local ad sales growth using local ad spending forecasts and geo-intelligence analytics.
AdImpact: Presidential Campaigns And Allies Plan $500M In Radio, TV Ads.
New data from AdImpact shows that the two major-party presidential candidates — and their allies — are looking to invest more than a half-billion dollars in radio and TV advertising over the campaign’s final seven weeks.
Mergers & Acquisitions
Deal Digest: Alaska Morning Host Buys Station Group
Michael Dukes’ Peninsula Radio Group has filed a $1.1 million deal from David Becker’s Peninsula Communications.
Television
NBA, MLB and networks eye local sports rights amid cable crisis
The heads of major national networks are eyeing local sports rights as part of their streaming and/or broadcast portfolios, executives told Axios. At the same time, the NBA and MLB are also eyeing ways to nationalize their local rights.
Saankhya Labs, Sinclair To Collaborate on D2M ATSC 3.0 Devices
The move will power Direct-to-Mobile broadcasting in India with possible ramifications for the U.S.
Radio
Inclusive Advertising Could Be A Boon For Radio Buyers
For companies that advertise on radio, there has been a recent push to better represent the multicultural that the medium serves. For those on the fence, new research suggests that diversity in marketing isn’t just socially responsible – it’s fiscally beneficial, too.
Dramatic Increase in Spoken Word Listening Among Age 13-34
We’re big fans of the “What are you listening to?” videos. If you missed the trend a few years back, it’s simple: someone wearing headphones gets asked, “What are you listening to?” The responses often uncover some real hidden gems.
Cable TV
The Unbundling Of The Cable Bundle Has Begun After Disney And DirecTV End Blackout
The recent carriage fee agreement between Disney and DirecTV is the latest example of the cable bundle changing.
Digital
Spectrum Reach Becomes a Local Reseller for Amazon Ads
The partnership will give small local business advertisers access to broader inventory and greater scale, allowing them to reach virtually every household in a region
Verticals
Passwaiter: Dems’ Spend Twice That Of GOP In Election’s Home Stretch
With a focus on the battleground states likely to determine the winner of the 2024 Presidential election, the ad-spending race for the final weeks until Election Day is on between Vice President Kamala Harris and former President Trump.