Headlines
Spot TV Spending In 2025 To Range Between -3.5% and +2.8%, Analysts Say
When the Federal Reserve cut interest rates by a half point last Wednesday — its first rate cut in four years — broadcasters breathed small sighs of relief.
BIA
BIA: Local Radio Remains ‘A Resilient And Potent Force.’
According to BIA Advisory Services’ ad revenue projections for this and next year, radio has an impressive story to tell.
Radio
Memo To Radio: There's Still Time To "Break The Business"
How’s your station sounding these days? Plus or minus, there’s a good chance it doesn’t sound architecturally much different than it sounded back in 2014.
CTV/OTT
Connected TV: Growing … and Meeting Peak-Pandemic Highs
Sessions, ad load, and viewership. These data points have become integral to a media buyer and to CMOs looking for the biggest ROI.
Digital
In An Election Year More Americans Are Using TikTok As A News Source
A recent Pew survey found digital media is the primary source for news. The survey aslo found TikTok has emerged as a popular news sources especially with younger adults.
Media
The Power of Local Broadcast Advertising in a Rapidly Evolving Media Landscape
In the past decade, the media landscape has undergone a seismic shift, with the rise of digital and streaming platforms reshaping how audiences consume content.
Tech
Breaking Free From Fragmented Workflows: A Roadmap To Broadcast Efficiency
The media landscape is rapidly changing, driven by the rise of social media and audience habits.
Verticals
Harris Starts Rural Radio Ad Strike; Trump Leans Into Podcasts
Vice President Kamala Harris’ campaign has launched radio ads targeting rural and Republican voters in Pennsylvania.
