Headlines
Three Years Later, FCC Rolls Back Pandemic Rule Change For Lowest Unit Charge
Three years ago, in the early weeks of the pandemic, some broadcasters were doing what previously had been unthinkable: giving free spot time to clients above and beyond what would otherwise be considered bonus spots as part of routine commercial contract. That led the Federal Communications Commission to adjust how lowest unit charges were calculated, by allowing broadcasters to exclude the freebies given to commercial advertisers.
Dear Paper Diary, It's Over. We're Done. Signed, Radio
In just two short years, the paper radio listening diary will become a thing of the past, replaced by the all-new mobile diary. It's a change that's been a long time coming.
Mergers & Acquisitions
Comcast CEO Brian Roberts Says It’s ‘More Likely Than Not’ They’ll Sell Remaining Hulu Stake to Disney
It seems more and more likely that Disney is going to fully own Hulu.
Television
Upfront Preview: Economy, Streaming, Measurement Make This Year’s Market Unique
Get ready for a different kind of upfront.
News Consumption Boosts Cable’s Share of TV Viewing
Total TV viewing declined in April and broadcast lost audience share according to Nielsen's The Gauge
Radio
Broadcasters: Removing AM Radio In Vehicles Would Disconnect Local Communities
“AM is where news and talk have gone to live. And in the great American Midwest, agricultural radio is on AM. Our audience has gotten older, but when something big happens, everyone in town knows where to turn.”
Study: AM/FM Is Vital To Hollywood's Summer Push
Among the ten major films tested for awareness, heavy podcast listeners showed the highest awareness at 59%, followed by ad-supported audio streamers at 55%, and AM/FM radio listeners at 49%. In comparison, heavy TV viewers had a lower awareness level of 33%.
Tech
Philadelphia Inquirer cyberattack remains under investigation
Investigators do not yet know whether the cyberattack targeted personal information of customers or staff.
Telly Offers Viewers Free TVs in Exchange for Targeted Ads and Data
New venture from Pluto TV founder Ilya Pozin
Sales
A Lesson From My Million-Dollar Nemesis
When I was first selling, and later as a sales manager and market manager, one of my biggest nemeses was a gentleman named Les Boyle. He also happened to be one of my biggest clients.
