Headlines
Will 2025 Be The Year Of The Deal For Local TV?
There’s more than one path to deregulation as a new administration takes over, and some groups have been preparing for a non-cap market for years. Creativity and upheaval loom.
Brendan Carr Outlines Media Trust Agenda as FCC Chair
Media trust is set to become a major concern of FCC Chairman-designate Brendan Carr, as he continues to outline his plans for the Commission under President-elect Donald Trump.
Mergers & Acquisitions
Mega Merger In The Ad World: Omnicom Buys IPG
It was the talk of the global ad world across Sunday and Monday, thanks to a report in The Wall Street Journal. Ahead of the Opening Bell for U.S. financial markets, official word came from the two companies that are giants in the marketing and creative space.
Television
NextGen TV: Live Spanish Captions Debut on PMVG’s 3.0 Test Bed Station in Tenn.
Initiative is a collaboration among DigiCAP, XL8, PMVG, RAPA and PBS station WCTE
Radio
AM/FM Still Outpaces Streaming For Top US Music Platform
Despite the growing buzz around podcasts and spoken-word content, music remains the dominant draw for US listeners – accounting for 74% of their average daily audio time – and even while it sits on a razor-thin margin, radio is the top platform to listen to music.
CTV/OTT
How multiscreen TV advertising will change in 2025
In an industry that evolves and innovates as rapidly as the multiscreen TV media landscape, advertisers need insight into what has been working and where things are headed to be able to move the needle.
FCC
FCC To Consider Rules Changes in Applications, Procedures for TV, Radio Stations
Dec. 11 open meeting will also consider expanding unlicensed use of the 6-GHz band by very-low-power devices and other items
This Week in Regulation for Broadcasters: December 2, 2024 to December 6, 2024
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
Sales
Five Sales Strategies For A Thrilling 2025
2025 looms. What will it bring? We talk about this all the time. Humans are not good at telling the future. Hopefully, your sales manager has shared their strategic sales plan for attacking the new year. If not, give ‘em a hand.