Headlines
Premion and BIA Release Streaming TV Playbook for Marketers' Winning Strategies
Local TV advertising isn’t what it used to be. A new report from Premion and BIA Advisory Services shows marketers how to navigate both traditional and streaming TV investments in today’s complex media landscape: The Streaming TV Playbook – Winning Strategies for Marketers in a Shifting Advertising Marketplace (available for free download here.)
AI Is Already Transforming Local News Production. Here’s How
Artificial intelligence is rapidly transforming newsrooms, reshaping how journalists gather information, craft narratives and distribute content across multiple platforms. At TVNewsCheck‘s NewsTECHForum, a panel of technology leaders was convened to explore AI’s implications for the future of news production.
FCC
Incoming FCC Chair Brendan Carr Says Agency Needs Reform, With Or Without DOGE.
Much of Washington’s focus in recent days has just been on keeping the federal government open. But when President-elect Trump takes office in the new year attention will turn from not how much is spent, but where spending cuts can be found.
This Week in Regulation for Broadcasters: December 16, 2024 to December 20, 2024
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
Television
NextGen TV: The Push Is On
Broadcasters look to leverage HDR, sports and even year-round promotion in 2025
Radio
SBS Finally Assumes Control Of Houston FM
The Law is now being enforced, en español, on a 40kw Class C1 FM serving Houston from the south, as Spanish Broadcasting System has effectively gained control of the station it agreed to acquire in April 2023 from Urban One in a deal delayed by the aborted sale of SBS’s Mega TV operation.
Verticals
Political Ad Spend for the 2024 Election Cycle Hit a Record $11.1 Billion
A new AdImpact report found broadcasters hauled in $5.3 billion and CTV saw rapid growth, but two-thirds of the money was spent in only 13 states
Robert F. Kennedy Jr. Wants To Ban Drug Ads On TV. It Wouldn’t Be Easy
Attempts to restrict pharmaceutical advertisements have failed many times over the years, often on First Amendment grounds.
Sales
The Hidden 80/20 Rule
The 80/20 rule, also known as the Pareto Principle, is a familiar saying that asserts that 80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event.