Headlines
Legislation Proposed to Require Refunds During TV Blackouts
Last week Rep. Pat Ryan (D-NY) and Sen. Chris Murphy (D-CT) introduced the “Stop Sports Blackouts Act” to make cable and satellite companies refund customers who aren’t able to watch the channels they already pay for during television blackouts.
Trade Tariffs and Inflation Expected to Impact 2025 Ad Spending
While some are bullish on the state of advertising spend during the second Trump administration, a new global forecast sees continued inflation concerns and potential trade tariffs leading to a worldwide decline in marketing budgets and revenue for radio.
BIA
Digital Media Advertising Revenue to Surpass Traditional Media in 2025, BIA Advisory Services Data Shows
For several years, the projections have shown that digital media advertising revenue will be close to surpassing traditional media. In 2025, digital media will reign supreme, according to forecasts from BIA Advisory Services.
Radio’s Revenue Forecast For 2025 Is … All About Digital
What are BIA Advisory Services’ forecasts for radio airtime and digital revenue?
Mergers & Acquisitions
T-Mobile to Acquire Vistar Media, Fueling Better Ad Experiences for Consumers and More Effective Products for Advertisers
T-Mobile (NASDAQ: TMUS) today announced that it has entered into a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives.
Television
Eight Reasons Why Broadcasters Still Aren’t Talking About Precision Audience Targeting
The industry tea leaves all point to the efficacy of more precision ads in delivering outcomes. Here’s why broadcasters have resisted the narrative.
TV Media Buying: Is CTV Better Than Linear?
Consumers are spending more of their media time with FAST programming. They accept the reality that free TV comes with ads. When it comes to TV media buying, should your clients focus on FAST?
Verticals
U.S. auto industry could be decimated by Trump's Canada, Mexico tariffs
Cars that are made in America aren't only made in America — they're made across North America.