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Major U.S. MVPDs Agree on Definitions for Key Multiscreen TV Advertising Terms
At a time when major changes in the media landscape have transformed multiplatform advertising, a larger group of MVPDs have come together to offer some unified guidance on Multiscreen TV Advertising Terminology.
Mergers & Acquisitions
Paramount-Skydance Merger Clears SEC And EU Hurdle, But FCC Looms
Paramount Global moved a step closer to a deal, technically anyway, as the Securities and Exchange Commission made effective its registration statement outlining the transaction.
Station Sales Week Of 2/14
Lakeland Media, a 50/50 partnership of John David Linder’s Linder Media LLC and Lynn Ketelsen’s Ketelsen Media LLC, will purchase Headwaters Media’s three stations in Atwater and Benson MN for $375,000.
Television
For Now, Sports’ TV Approach Needs Both Linear and Streaming
Live sports appearing on streaming platforms is not new, yet its long-term prospects grow more promising by the day.
Radio
Study: For Radio Marketers, Black Adult Listeners Not To Be Ignored.
A new report from Katz Multicultural entitled “The Importance of the Black American Consumer” says that in the contemporary marketing landscape, reaching out to Black Americans has become an essential strategy.
Copyright Office Commences an Inquiry into the Proliferation of Performing Rights Organizations – Looking at the Complexity of Licensing Musical Works in the United States
In the United States, performing rights in musical compositions (or “musical works” as the Copyright Act refers to them – the words and music of a song) are generally licensed by a “performing rights organization” or a “PRO.”
FCC
U.S. Senators Blast ‘Weaponization of FCC’ Against Broadcasters
Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the “weaponization” of the agency for attacking broadcasters and public media for “political purposes.”