Headlines
Cutting Ad Spend in 2025 Could Stunt Brand Growth Until 2030
As economic instability defines the first days of 2025’s second quarter, brands and marketers are likely weighing where to potentially make budget cuts. Yet for those considering pulling back on advertising, history shows that would be a mistake.
NAB CEO Unveils Broadcasters’ Policy Priorities
Modernizing ownership caps, AM radio, NextGen TV, tax issues, protecting investments in local content are among the top priorities in the 119th Congress
Television
Ad Tech Firms Look to Boost Broadcasters’ Revenue
At NAB Show, a number of exhibitors are offering technology designed to help broadcasters generate additional revenue in a changing advertising market.
Radio
Local Furniture Stores: Why Radio is Your Best Bet
I think we would all agree that there is no place like home. Travel destinations often refer to the comforts of home, but there’s something about sleeping in your own bed, sitting in your own chair and kicking your feet up at home that makes a difference.
Seven of the Top 10 Formats Have Added Stations During Q1 2025.
With the first quarter of 2025 in the books, Inside Radio/PrecisionTrak’s format counts show a significant boost in total stations for three of the top five — while just three of the top 10 formats have lost outlets — vs. Q4 2024.
Digital
Study Reveals Changing Podcast Habits: Audio, Video Now Interchangeable For Most.
A new survey reveals that podcast consumers are increasingly embracing a hybrid approach to listening and viewing.
Media
94% of advertisers concerned tariffs will lead to cut in ad spending: IAB
Another survey found 66% of U.S. consumers want business to cut CEO pay in response to tariff-related inflation.
Judge sides with AP over White House ban for press coverage
A federal judge on Tuesday sided with the Associated Press in its lawsuit against the White House, declaring that under the First Amendment the government can't bar journalists from certain government events because of their viewpoints.