Headlines
Nielsen Tells Ad Gathering That Audio Delivers ROI As Marketers’ Budgets Tighten.
At the IAB NewFronts, Ameneh Atai, General Manager of Audience Measurement at Nielsen, said 54% of marketers say they’re looking to reduce spending in 2025. Her response was a data-rich reminder to media buyers that they should not underestimate audio.
Can Broadcasters Have Their Cake — And Eat It Too?
The National Association of Broadcasters (NAB) is back at the FCC with a full plate of regulatory requests — and this time, it wants the whole cake, too.
Mergers & Acquisitions
Deal Digest: Lotus Closes San Diego Expansion
University of Northwestern-St. Paul has filed a $1.5 million deal to buy religious “94.1 The Voice” KBXL from Inspirational Family Radio.
FCC
Cable Industry Backs Broadcasters’ Move to Software-Based EAS
The cable industry has told the Federal Communications Commission it supports the National Association of Broadcasters’ proposal to allow broadcasters to use software-based Emergency Alert Systems.
CTA Tells FCC Not to Mandate ATSC 3.0 Tuners
The Consumer Technology Association has continued its opposition to mandates requiring that NextGen TV/ATSC 3.0 tuners be included in new TVs with a FCC filing that says such rules would raise TV set prices and stifle innovation at a time when only a “small sliver of consumers…still use over-the-air reception.”
Television
NBCU Strikes 2-Year Deal To Sell Versant Ads Just Ahead Of Upfront
Just in time for the TV upfront ad market to commence, new cable TV network group Versant has struck a two-year agreement with NBCUniversal under its One Platform advertising unit.
Radio
Hispanic Radio Surges Under Nielsen’s 3-Minute Rule
Since Nielsen’s new “3-minute rule” took effect, the radio industry has been poring over the data to find the change’s biggest “winners” – the formats or demographics that would see the biggest lift from the across-the-board ratings boost.
The New 3-Minute Qualifer Data Insights
First quarter audience levels are the highest they have been since 2022. What now?
Digital
Google Proposes Remedies After DOJ Asks For Sell-offs
The U.S. Department of Justice asked a federal judge to force Google to divest two key pieces of its advertising-technology business to address an illegal monopoly.
Verticals
Live FAQ: The Impact of Trump’s Tariffs on Consumers, Businesses, and Trade
This FAQ will be updated with the latest tariff news, and address the impact tariffs will have on consumer spending, retailers' operations and supply chains, North American economies, and global trade.