Headlines
Why Fox Keeps Investing in Declining Broadcast and Cable Business
The television industry in 2025 is often summed up by two major trends: People aren’t watching cable like they used to, and nearly every network is struggling to attract Gen Z and younger audiences. On both counts, Fox has emerged as the exception.
Broadcasters To Congress: AM Radio Is A Lifeline, Not A Luxury
As Congress considers legislation to keep AM radio in vehicle dashboards, broadcast leaders are underscoring what they say is the medium’s unmatched role in public safety, rural communication, and local service.
Mergers & Acquisitions
Station Trading Roundup: 3 Deals, $19,800,000
The purchase of KFXA Cedar Rapids, Iowa, by Sinclair Broadcast Group tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
Television
KBTC Public TV Launches ATSC 3.0 Virtual Channel KBTC-VC
KBTC-VC mirrors that of KBTC’s main channel 28-1, while providing enhanced accessibility for Seattle-area viewers with NextGen TV-enabled televisions.
Aging Audiences Are Forcing TV To Rethink Content For Everyone
TV typically addresses older audiences by "Back to the 80's" rather than "Back to the Future".
Radio
Connoisseur CEO on Alpha Merger: ‘The Goal Is Not to Be the Biggest, But the Best.’
In the wake of Connoisseur Media’s acquisition of Alpha Media — creating a company with 218 stations across 47 markets, reaching approximately 20% of the U.S. population — Connoisseur Media CEO Jeff Warshaw shared some of the company’s plans going forward with Borrell Associates CEO Gordon Borrell, on Borrell’s “Local Marketing Trends” podcast.
Study Shows AI Audio Use Rapidly Climbing With Marketers
A new global study explores how AI is actively reshaping workflows, with audio emerging as one of the fastest-growing areas of use for marketing and advertisements.
CTV/OTT
Parks: U.S. Ad-Supported SVOD Subscriptions to Top 278M by 2029
82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
Media
Gartner 2025 CMO Spend Survey Reveals Marketing Budgets Have Flatlined at 7.7% of Overall Company Revenue
CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is consistent with last year when marketing budgets represented 7.7% of overall company revenue (see Figure 1).
FCC
FCC Opens Review of EchoStar’s 5G, Satellite Spectrum
The Federal Communications Commission is moving to investigate certain 5G and satellite spectrum held by EchoStar and its satellite-TV subsidiary, Dish.