Headlines
Engaging Consumers: Valpak CSO Jay Loeffler on Data-Driven Local Advertising Strategies During Economic Challenges
"Even with economic uncertainty, there is an opportunity to step up as leaders in our respective industries to guide our advertising partners with critical information to maximize spend and help them win at a critical time." Jay Loeffler, Chief Sales Officer, Valpak
Mergers & Acquisitions
Deal Digest: Stephens Media Group To Exit Louisiana With Latest Station Sale.
Christie Lynn Tate’s E Radio Network has filed a $700,000 deal to buy 10 stations from Monte Spearman’s High Plains Radio Network.
Television
Sinclair & ONE Media Technologies To Host End-to-End NextGen TV Interoperability Event
Sinclair Inc. and its subsidiary ONE Media Technologies, in collaboration with Pearl TV, are hosting more than 30 manufacturers and vendors at an end-to-end interoperability event taking place June 3-6 at Sinclair’s headquarters in Hunt Valley, Md.
Radio
Radio Ads Top TV & Social for Swaying Back-to-School Shoppers
With more than half of households beginning their back-to-school shopping next month and overall spending expected to reach $85 billion in 2025, audio is emerging as the most effective medium for influencing parents’ purchasing decisions early.
CTV/OTT
Study: 61% of Weekly TV Viewing Takes Place on Streaming Services
More U.S. viewers now say they use FAST services to watch live content (40%) than cable and satellite, according to Horowitz Research
FCC
Simington and Starks Will Both Leave FCC This Week
FCC Commissioners Nathan Simington and Geoffrey Starks are both leaving the commission at the end of this week.
FCC Budget Request Rises, But Radio May Avoid Major Fee Spike In Annual Fees.
The Federal Communications Commission is asking Congress to approve a 6.6% increase in its budget for the upcoming fiscal year beginning Oct. 1. The budget authority request totals $416,112,000, an increase of nearly $26 million from the current fiscal year.
Texas Thunder Rumbles Again as FCC Reverses Course
Just days after revoking the licenses for two Texas FM stations over years of unpaid regulatory fees, the FCC has reversed course.