Headlines
The Broadcast TV Ownership Cap: A Tale of Two Views
Should the FCC eliminate or tweak its 39% broadcast television ownership cap? That’s rapidly become a question that has yielded two widely divergent answers.
Television
NAB: Ownership Caps Have Created a ‘True Emergency for TV Broadcasters’
As dealmaking for broadcast stations heats up and station groups eye potential acquisitions, the National Association of Broadcasters has filed comments with the Federal Communications Commission saying, “It is It is time—indeed, past time—for the Commission to expeditiously eliminate the national cap to ensure a more level playing field that allows broadcasters to not only survive, but also to thrive.”
Free State Foundation Says Loper Bright a Barrier to Lifting 39% TV Cap
Warning to Nexstar Media Group and the National Association of Broadcasters: If the FCC can’t lift the 39% broadcast TV ownership cap, don’t blame Brendan Carr. Blame a guy named John Roberts.
Radio
Here are Radio’s Truths
There is no doubt that today’s media landscape is fragmented and that capturing a consumer’s attention is difficult.
Renda Media Inks Digital Ad Partnership Pact With Townsquare Media
The “Local First” digital advertising and marketing company with radio stations in markets ranging from Buffalo to Bangor, Me., has signed its latest strategic digital advertising partnership.
Salem Media Pushes Beyond Radio With New Investments
Plenty of radio groups have expanded into digital, but no company may be more diversified than Salem Media Group.
Verticals
Creative Drives Sales, Awareness Powers Purchase Conversion.
Results of several studies focused on factors that drive sales effect for advertisers show that brand awareness is the key to purchase conversion, and that the creative quality of ads is the top sales driver, contrary to marketers’ perceptions.