Headlines
Show Me The Money: Radio's Reach Vs. Revenue
If the Hispanic population is growing as fast as US Census data indicates, why aren’t Hispanic radio stations getting more revenue they deserve?
Pearl TV Responds to Critics of 3.0 Encryption
Pearl TV managing director cites importance of protecting signals and content
Mergers & Acquisitions
A Small-Market AM in Kentucky Changes Hands
It’s a tiny Southern Gospel AM radio station serving a community in Kentucky to the northeast of Clarksville, Tenn. Pending FCC approval, it will soon be operated under new ownership.
Townsquare Buys Back $14.6 Million Of Its Stock From MSG
Coming off a record first quarter that saw cash flow from operations grow to $9 million, Townsquare Media is using some of its cash reserves for a stock buyback.
FCC
Television
Advertisers: Let us Buy Linear and CTV Ads Together
Imagine Communications' report on Connected TV ad buying found that over 80% of ad agencies believed that linear-like ad placement control is crucial in CTV advertising to achieve better targeting and campaign results
CTV/OTT
NBCU Partners with Walmart to Test Retail Impact of Ads
The Walmart Connect Partner Lab will test the retail impact of ads in NBCU’s live streaming sports
Digital
Looking For Top Advertising-Sponsored Video To Buy: Are Retail Media Networks An Option?
Premium video content -- of all types -- continues to be needed everywhere by advertisers, even in places where marketers have not traditionally used it. Expanding retail media networks are now in their sights.
Sales
7 Tips To Increase Your Team's Time Spent Selling
Sales managers can take several steps to make it easier for their radio sellers to focus more on their time spent selling.
How to Ask the Best Discovery Questions for Sales
“People often overestimate the costs of asking and are too reluctant to ask sensitive questions.” This quote by Einav Hart, assistant professor of management at George Mason University, extends from her research in organizational behavior.
