Headlines
The Surprising Reason There Are So Few Beat Reporters In Local TV Newsrooms
Pew Research has just confirmed what many newsroom managers feared: Audiences in the key demographic are now heading to TikTok for their news. A quarter of adults aged 30 to 49 said they regularly get their news from TikTok. That’s up 23% from five years ago.
Mergers & Acquisitions
Why Paramount Paid $150 Million for a $20 Million Publisher
When Paramount agreed to buy The Free Press today for a reported $150 million, it raised a simple but critical question: Why pay so much for such a small business?
Television
NAB Wins Federal Contract to Evaluate Broadcast Positioning System
As part of an effort to create resilient alternatives to GPS, the $744,000 DOT contract will fund field testing of a positioning system using NextGen TV broadcasts
Radio
Spanish-Speaking Brands Drive Success With Hispanic Consumers
Hispanics are the largest ethnic minority group in the U.S., representing nearly one in five (18.9%) of Americans age six and older. Yet even as more Latinos are U.S. born than ever, a new report from MRI-Simmons shows that it remains a bi-cultural demographic, and that has implications on both content and advertising.
Pay TV
MSNBC Begins Its New Era Independent From NBC News
MSNBC started a new era on Monday morning, beginning to sever its ties with the NBCUniversal News Group and operating as an independent news network under Versant.
FCC
FCC to Vote on Accelerating ATSC 3.0 Transition at October Meeting
The FCC announced this week that it will consider proposed rules to sunset ATSC 1.0 to make way for full transition to ATSC 3.0 (aka “NextGen TV”)
Vendors Warn FCC: Don’t Push EAS Beyond Its Limits
As the FCC considers a sweeping modernization of the Emergency Alert System (PS Docket No. 25-224), two of the system’s key technology suppliers — Sage Alerting Systems and Digital Alert Systems — are warning regulators not to undermine the very resilience that has made the system work for decades.
Media
Adelaide’s AU attention metric is being folded into Nielsen ONE
Continuing its goodwill tour to enhance measurement offerings for publishers, agencies and brands, Nielsen has signed a deal with measurement firm Adelaide to incorporate the latter’s attention metrics into the former’s outcomes measurement offering in Nielsen ONE.
Verticals
Drugmakers Likely To Push Back Against FDA's Pharma Ad Rules
The White House’s crackdown on one of radio’s top revenue drivers is entering a new phase, but regulatory experts warn drugmakers won’t stay quiet as FDA scrutiny on pharmaceutical ads ramps up, raising questions about the vertical’s future.