Headlines
BIA Projects 2025 Local Ad Spending Trends
While digital platforms and connected TV continue to capture growing shares of local advertising dollars, traditional broadcast media — including radio — are navigating a rapidly shifting landscape.
Gray Sports Networks: Broadcast Blueprint For A Post-RSN Future
Gray Media Group, through its emerging Gray Sports Networks (GSN) division, is proving that station groups can successfully revive and localize the RSN model, pairing broadcast reach with modern digital infrastructure.
FCC
CTA Tells FCC To Nix Mandatory NEXTGEN TV Tuners In Sets
In an ex parte filing made by the CTA and penned by Senior Director of Regulatory Affairs Rachel Nemeth and SVP of Research & Standards Brian Markwalter, the CTA states that it “remains concerned about the National Association of Broadcasters (NAB) proposal to mandate ATSC 3.0 tuners in consumer devices.”
Television
NextGenTV: A bounty of bucks or a hill of beans?
The FCC is nearing a vote that aims to accelerate the broadcast transition to ATSC 3.0. But there's skepticism that it will generate new revenue streams.
‘Traditional’ Sports Media See A Place For Emerging Media
Sports leaders from NBC, Scripps, FanDuel and Swerve see value in the authentic voices of creator-dom.
Radio
How The Proposed Pharma Ad Crackdown Could Impact Radio.
The Trump administration’s proposed crackdown on pharmaceutical ads on radio and TV, calling on federal agencies such as the Food and Drug Administration to step up their enforcement to ensure prescription drug advertising laws are being followed, could have a significant impact on an ad category with annual expenditure of $24 billion across all media, according to a report in Ad Age.
Consumers
How to Connect Authentically with Hispanic Consumers: Strategies That Work
Are your accounts’ advertising tactics connecting with Hispanic consumers? Hispanics represent a growing economic force in the U.S. Marketers can find success when they appeal to the unique aspects of this group. And they must advertise in the media formats where Hispanics spend their time.