Headlines
A Turning Point: The Trends Reshaping Local Advertising in 2026
Local advertising has always been about change, but the pace we’re seeing now feels different.
Mergers & Acquisitions
Netflix, Paramount Lining Up Trump Allies to Navigate WBD Acquisition Regulatory Hurdles
Netflix and Paramount Skydance are reportedly lining up loyalists to President Trump in an effort to ease probable regulatory hurdles regarding their separate acquisitions of Warner Bros. Discovery.
PwC: Streaming Market Shifting to `Scale and Sustainability'
A new report from PwC argues that recently announced mega-deals for media and entertainment companies highlight a shift in the streaming business to “scale and sustainability” and underscore “ renewed confidence” in the media and telecom industries among both strategic and financial buyers who are deploying capital.
Gray Media to Acquire WBBJ 7 from Bahakel Communications
Gray Media has announced that an agreement to buy the Jackson, Tennessee, ABC affiliate WBBJ-TV, known locally as WBBJ 7, from Bahakel Communications, Limited.
Television
Nielsen, Roku Expand Measurement Partnership
Nielsen and Roku said they are expanding their strategic partnership with the audience measurement provider incorporating Roku data into its advanced campaign measurement and outcome solutions.
Digital
TikTok Agrees To U.S. Joint Venture, January Deadline
Following the White House's insistence that it would finalize a TikTok sell-off deal with ByteDance in October, the Chinese tech giant is still in the process of coming to terms on a deal that would result in an American-only version of its popular video-sharing platform.
FCC
FCC Highlights Cash Surplus And Deregulatory Drive In Year-End Financial Report
One year into the Trump administration, the Federal Communications Commission says it has “moved quickly to execute an ambitious set of reforms” in fiscal year 2025, placing a renewed emphasis on broadcasters’ public-interest obligations while launching what it calls “the largest deregulatory effort in the agency’s history.”
Verticals
Auto Market Hits Highest Sales Since 2019.
The U.S. light-vehicle market is expected to close out 2025 at roughly 16.2 million to 16.3 million units, up modestly from about 16 million last year and the highest annual total since 2019.