Headlines
ChatGPT Ads Are Coming: What Does This Mean For Media Companies?
OpenAI has officially announced ads for ChatGPT, signaling the end of the subsidized AI era. Here are the critical takeaways and impact from this announcement for the media industry.
Mergers & Acquisitions
Yelp To Acquire AI Lead-Management Firm For More Than $270M
Yelp has agreed to acquire AI-powered lead management and communications platform Hatch for $270 million in cash, with an additional $30 million of employee retention to be paid out over two to three years.
Station Sales Week Of 1/23
Thomas Hodgins’ Alexandra Communications is selling its three stations in Baker OR.
Warner Bros. Discovery Says 93% of Shareholders 'Rejected Paramount's Inferior Scheme'
Warner Bros. Discovery fired back at the latest salvo from David Ellison’s Paramount Skydance, saying that more than 93% of its shareholders have rejected Paramount’s “inferior scheme” in favor of the $83 billion sale of WB to Netflix.
Radio
Audio Buying Missteps Create Opening For Radio.
A new analysis from Ad Results Media suggests brands are leaving measurable growth on the table by treating audio as just another digital line item — a mistake that may be creating renewed opportunity for broadcast radio and professionally produced audio.
Lower-Cost Antenna Aims To Ease AM’s Tower And Land Crunch.
Technological innovation and AM radio don’t often go together, but Information Station Specialists (ISS) is looking to change that.
CTV/OTT
YouTube CTV Ads Enable Viewers To Browse, Purchase Products
Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads on TV.
MNTN opens live streaming ad inventory to SMBs via Magnite
A new integration between CTV ad-tech company MNTN and independent sell-side platform Magnite aims to bring more small-and-medium sized brands and mid-market advertisers into the connected TV advertising fold with access to premium live streaming inventory.