Headlines
TVB: OTA Access To Local Sports Is Important
While streaming platforms attempt to claim a larger share of sports viewership, new research from TVB shows that traditional broadcast television remains essential to sports enthusiasts who follow multiple sports throughout the year.
Media Workforce Holds Fairly Steady As Broader Economy Shows Resilience
After media employment held steady in December, the government says the number of people working in broadcasting dipped 4.8% in January as companies reset their workforces for the new year.
Mergers & Acquisitions
Station Sales Week Of 2/13
Robert Flotte’s Cloudcroft Broadcasting Corporation sells Rock 97.9 KTMN Cloudcroft/Alamogordo NM to John and Valeria Hurt’s JVH Media Connect Corporation for $425,000.
Television
Broadcast-grade streaming for the Winter Olympics: The new non-negotiable
For global tentpole events, audiences don’t separate “broadcast” from “streaming.” There is a single expectation: from the moment they switch on, the experience must be flawless, with the picture quality they expect from premium coverage, delivered instantly on whatever screen happens to be in their hands or in front of them.
CBS News Considering New Round of Layoffs, Could Affect At Least 15%
The axe is still swinging above CBS News.
Radio
Campaign Highlights "Unique Joys" of Radio in the Car
With World Radio Day upon us, Bauer Media is highlighting its participation in a new campaign called Connected Journeys that celebrates “the unique joy of listening to radio in the car.”
TV Or Not TV? Super Bowl Teams’ Radio Flagships Post Big Audiences On Gameday.
Super Bowl LX’s matchup of the Seattle Seahawks and New England Patriots may not have produced the most exciting game in Super Bowl history, but it did give each team’s flagship station significant listening audience lifts, based on Media Monitors’ measurement of average quarter-hour persons 6+ delivery.
CTV/OTT
Digital Ad Buying Is In A New Age. It’s Time To Bring CTV & Social Together
Any media plan that has different buckets for social and CTV is artificially separating what is becoming one thing.