Headlines
How purchase data is redefining TV ad performance and driving revenue
As TV evolves into a more immersive storefront experience, there are new opportunities for advertisers to open up two-way interactions with consumers.
Television
Sports rights migration to streaming draws broadcast industry push for FCC regulatory action
The National Association of Broadcasters, Fox Corporation and Sinclair Inc. each filed comments with the Federal Communications Commission urging the agency to eliminate broadcast ownership caps, accelerate the transition to the ATSC 3.0 broadcast standard and reexamine the Sports Broadcasting Act of 1961 – all in response to a Feb. 25 FCC Media Bureau public notice seeking input on how changes in the sports media marketplace have affected consumers and local television stations.
Monetizing moments: How in-game ads are shaping the next phase of TV advertising
Live sport has always commanded premium advertising value. But the economics around it are changing.
Radio
Inflation Is Making Contests A Bigger Draw for Radio, Data Shows
With analysts warning that headline inflation could approach 4% in the coming months, the pressure on wallets has one upside for radio: listeners are more motivated to play contests than ever, and it now takes less money than you might think to get them in the game.
Nielsen: mSurvey Will Boost Participation Without Disrupting Ratings
Since Nielsen’s March 4 announcement to launch its mSurvey — which aims to modernize radio measurement and complement its traditional diary service by allowing respondents to report listening electronically on their smartphones — beginning with the Spring 2026 survey starting April 2, a great deal of research has been done in preparation for the move.
Connoisseur Shutters Two Iowa Stations As Local Revival Effort Emerges.
Connoisseur Media’s ongoing portfolio reassessment has led the company to take two Iowa stations dark. But they may not be gone for long, as the operations manager is hoping to lead a local ownership group to power up the transmitters back up for adult hits “Classic 96” KKFD and classic country KMCD (1570) in Fairfield, IA.
FCC
FCC Launches Efforts to Strengthen U.S. Drone Ecosystem
Following a visit to a test site in Texas to review cutting edge demos of drone and counter-drone technologies, Federal Communications Commission Chair Brendan is highlighting the agency's efforts to implement President Trump’s proposals to achieve “American drone dominance” and has announced that the FCC is working closely with U.S. drone and UAV companies to carry out the administration’s policies.
Verticals
Political Advertising Strategies: How to Influence Voters and Boost Engagement
How many voters turn out for midterm elections? In 2022, it was 46.8%. AudienceSCAN, powered by SalesFuel, reports that around 38% of U.S. adults identify as frequent voters.