Headlines
Definitions of 'TV' diverge across generations, CivicScience data shows
A new CivicScience report found that U.S. television audiences are becoming increasingly fragmented, with growth at both extremes of viewing behavior and shifting definitions of what constitutes “TV.”
BIA
Woes Be Gone, Radio: BIA Hikes 2026 Local Ad Forecast
Just one day after Beasley Media Group released a dismal FY 2025 earnings report and Spanish Broadcasting System indicated it is moving ahead with a voluntary Chapter 11 bankruptcy filing, BIA Advisory Services is increasing its total local ad revenue forecast by $2.8 million.
Updated BIA forecast projects 8.1% growth in local advertising for 2026
BIA Advisory Services revised its 2026 U.S. local advertising forecast, projecting total revenue to reach $184.5 billion, an 8.1% increase from 2025.
Radio
From Backyard to Business Driver: Why Lawn & Garden Is Growing and How Radio Helps It Thrive
Lawn and garden has evolved far beyond seasonal upkeep – it’s now a reflection of how Americans live, spend and prioritize their homes.
Katz Report: Radio Advertising Drives Measurable Gains for Auto Insurers.
A recent study from Katz Radio Group finds that radio advertising can play a significant role in driving consumer consideration and strengthening trust for auto insurance brands, particularly in a highly competitive and price-sensitive category.
Media
Report: U.S. Advertising Enters ‘Golden Age’ With Record Growth Ahead.
The U.S. advertising industry is entering what analysts describe as a new “Golden Age,” fueled by strong digital performance, expanding advertiser participation, and the growing dominance of major technology platforms, according to a new report from MoffettNathanson.
FCC
Report Warns Upper C-Band Auction Leaves Broadcasters With ‘No Safe Harbor.’
A new report warns broadcasters that the Federal Communications Commission’s upcoming Upper C-band auction could force a fundamental shift in how radio and television programming is distributed, with no clear replacement for the satellite infrastructure the industry has relied on for decades.