Headlines
The Hidden Risk: When Traffic Breaks and What That Means for Revenue
In this episode of BIA’s Leading Local Insights Podcast, Rick Ducey sits down with Marketron CEO Jimshade Chaudhari to break down why “traffic” is one of the most critical and overlooked functions in revenue operations, and how rethinking it can unlock efficiency, scalability, and growth.
Television
Local TV can win back ad dollars — but only if it can operate at digital speed and scale
Local TV is not losing relevance. It is losing share.
Radio
Programmatic Audio Buys Hit Five-Year High, Spend Nears $2.6B
Programmatic digital audio ad spending is forecast to reach $2.59 billion this year, and the marketers and media agencies driving that growth have never been more locked in, as every measured indicator of buyer commitment hit a five-year high in March.
CTV/OTT
Parks Associates: Combined Paramount-WBD will reach half of U.S. broadband households
Paramount’s proposed merger with Warner Bros Discovery would create a streaming footprint reaching about 57 percent of U.S. households.
Media
Media And Brands Look For Winning Strategies At Possible 2026
A host of leaders in the marketing, technology and media industries gathered in Miami last week for the Possible 2026 conference. Although everyone in every industry always says they are living through “unprecedented” upheaval, it’s a pretty solid bet that current media and marketing industry folks have a legitimate claim on that moniker.
Tech
U.S. Court Upholds Some Patents in LG ATSC 3.0 Infringement Case
A federal court of appeals last week upheld a jury’s finding that LG Electronics infringed on certain Constellation Designs patents in its NextGen TVs and affirmed the jury’s $1.68 million award for past damages as well as a $6.75 per TV royalty for future set sales.
Verticals
House Ad Wars Ignite Early As Democrats, GOP Pour Millions Into Key Races
Six months until Election Day, the first big wave of House advertising bookings has begun.