Headlines
Nielsen expands Marketing Architects partnership to accelerate TV measurement data delivery
Nielsen has expanded its relationship with Marketing Architects, giving the television advertising services company access to Nielsen’s national television measurement tools as advertisers seek faster and more detailed viewership data for campaign planning.
Nielsen: Radio Maintains Dominance In U.S. Audio Market
Radio strengthened its position in the U.S. audio landscape during the first quarter of 2026, increasing its share of daily listening across key demographic groups even as consumers continued to navigate a growing number of media options, according to new data from Nielsen and Edison Research.
Radio
Mississippi AM Station Blames Data Center For Going Dark.
The rapid expansion of data centers has sparked battles over electricity, water and land use. Now a Mississippi radio station says the boom has claimed something else: an AM transmitter site.
The Vatican Joins Fight to Keep Radio in the Dashboard
The Vatican is pressing lawmakers to mandate terrestrial radio receivers in all new cars, given its status as “an essential service” of democracy.
CTV/OTT
Ad-Supported Streaming Now Makes Up Almost Half of U.S. Market
Ad-supported streaming subscriptions, which were barely a thing at the beginning of the decade, now make up almost half of subscription video on-demand plans in the United States.
Out of Home
TikTok Accelerates Its 'Out of Phone' Play with Vistar Media
TikTok continues to pursue an unlikely distribution channel for its content: billboards. It’s calling this “out of phone” (OOP) media… a variation on the digital out of home (DOOH) category that houses billboards and public digital displays. It has unlocked this opportunity through a partnership with Vistar Media.
Media
Radio And Brand Advertising May Benefit From The Rise Of AI Search
A report in Westwood One’s blog notes an observation from Marketing Leadership Institute founder Thomas Barta that over the past year, due to AI Overviews, “search traffic is down sharply, and maintaining it now costs significantly more than it did two years ago.”
FCC
FCC Kicks Off First Spectrum Auction in Four Years
The Federal Communications Commission has kicked off the agency’s first spectrum auction in four years, an AWS-3 auction offering 200 5G-grade spectrum licenses that have lain fallow for more than a decade.