Headlines
Nielsen Announces New Integrations for Improved Measurement
Nielsen has announced a new integration with Mediaocean’s Prisma platform that will improve audience measurement and allow marketers to maintain a single, consistent audience definition throughout the campaign lifecycle.
Mergers & Acquisitions
Paramount Wants Lawsuit Seeking to Block Warner Bros. Deal Dismissed
Paramount on Thursday (June 3) filed a motion with the court seeking to have the case dismissed, arguing that the plaintiffs’ allegations that the merger violates antitrust laws “do not have any factual support.”
Television
TiVo: TV Viewing Hits Post-Pandemic Peak
Despite current economic pressures, consumers are watching more video entertainment than in the previous five years, but in a more fragmented media environment, according to TiVo’s Q4 2025 Video Trends Report.
Montclair State University Will Run NJ PBS
5-year agreement brings service back to New Jersey; WNET New York had managed NJ PBS since 2011
Radio
Study: AI Can't Program What Radio's Listeners Actually Want
With radio still struggling over how much AI is too much AI, both on-air and behind the scenes, stations may be wise to heed a new 1,500-person study finding listeners prefer human-curated playlists over AI-generated ones nearly six to one.
Entravision Says Its AI On-Air Experiment Is Working in LA
Entravision is the latest in radio to take a stand in the industry’s AI debate. The company says Al Aire y Sin Permiso, pairing host GeeGee Guzman with AI personality Coyotec on LA’s José 97.5 (KLYY), has been a boon for drawing in younger Hispanic male listeners.
Digital
How TV ads create search demand — and what to do about it
Viewers don't just watch TV ads. They search. Here's how to capture demand, measure search lift, and connect search to media planning.
FCC
FCC Set to Require EAS Firewalls and Unique Passwords
The FCC, exasperated by cyberattacks on EAS equipment that “continue to occur with disturbing frequency,” appears ready to issue several new requirements.
FCC's Trusty Warns Copper Theft Has Become A National Security Threat.
The arrest this week of an alleged copper thief in West Virginia who police blame for focusing a Huntington market FM to cut power to just 10-watts is the latest example of the ongoing battle that broadcasters face.