Headlines
The Medium Is The Mess
Rather than thinking about “linear TV” vs. “streaming” or “connected TV”, from an advertiser’s perspective it’s been true for a long time that most large advertisers wish they could operate holistically at the level of the medium, rooting themselves in the idea that video is video wherever you find it, whether on a handset, a PC or a large screen in a living room, and regardless of whether it’s delivered by Disney or YouTube or anyone else.
Talking TV: Local TV’s Burnout ‘Really Is A Crisis,’ Says New Study
Keren Henderson and Bob Papper, journalism professors at Syracuse University’s Newhouse School, discuss the big takeaway from their recent study on TV newsroom employment: Staff are burning out hard, and the problem is hitting red line levels. So, how to bring things back from the brink?
Mergers & Acquisitions
Station Sales Week Of 7/14
Beasley Media Group sells Brokered Talk “Real 1100” WWWE Hapeville/Atlanta GA to Davis Broadcasting for $250,000.
Television
SAG-AFTRA Votes to Join Writers' Strike
The actors union will join WGA union members on strike at 12 a.m. July 14
Radio
The "R-Word" Still Has Juice
Earlier this week, veteran programming guru, Buzz Knight, wrote a provocative blog post for Radio Ink that caught my eye. “Why Is Radio Afraid Of The Word Radio?” was Buzz's opening line.
Digital
When Threads might get ads as user base booms
Meta is planning to roll out 'branded content' tools for advertisers while still holding off on running traditional advertising.
FCC
FCC Sets August Vote On HD Radio Power Boost
A proposed rule change that would allow FM stations using HD Radio technology to boost their power is on the agenda for the Federal Communications Commission’s August meeting.
FCC Conference Explores Potential For AI In Networks
From making spectrum use more efficient to beam shaping, artificial intelligence has a role
Media
Seven Questions For Amy Leifer, Chief Ad Sales Officer At DIRECTV
Industry thought leader, Amy Leifer, Chief Advertising Sales Officer at DirecTV, discusses some of the topics facing the advertising & media industry today.
Verticals
Marijuana Advertising? Surely It’s OK Now? Not!
Accepting cannabis or marijuana ads involves significant risk for stations