Headlines
Radio Beats Spotify and Pandora Where It Counts For Advertisers
Advertisers can’t buy listeners who don’t hear ads, and AM/FM radio reaches nearly double the percentage captured by the combined ad-supported audience of Spotify, Pandora, and podcasts, according to new data from Edison Research at SSRS.
Nielsen Debuts AI Tool For Cross-Platform Ad Analysis.
Nielsen has introduced Ad Intel AI, a new artificial intelligence-powered version of its advertising intelligence platform designed to help marketers, agencies and media companies analyze advertising activity across multiple media channels from a single interface.
Television
Local TV Has An Overlooked Fix For The Midterm Inventory Crunch
Every election cycle, the same story plays out in station sales meetings. Political ad dollars flood in, commercial pods tighten and somewhere down the log a local advertiser gets bumped for a candidate spot they didn’t see coming.
Summer, Sports Drive Streaming to 48.6% of TV Viewership in May
As the summer kicked off, streaming saw its share of TV viewership climb to a record 48.6% share in May.
Radio
Judge Grants Cumulus More Time To Complete Bankruptcy
Cumulus Media has received court approval to extend its exclusive rights under Chapter 11 as the broadcaster continues to wait for the Federal Communications Commission to sign off on the ownership changes required to complete its restructuring.
CTV/OTT
Study: TV Operating Systems Gain Influence Over Viewing
New survey data highlights how smart TVs are becoming the most influential gatekeepers in entertainment, playing an increasingly important role in how viewers discover and watch content.
FCC
TV Rule Thaw Prompts NAB To Make Radio’s Case To FCC
Days before the FCC’s August Open Meeting vote to loosen national television ownership reach limits, the NAB is using its seat at the table for that fight to also push regulators toward the same relief for radio’s own decades-old ownership caps as part of the 2022 Quadrennial Review.