Headlines
Political Ad Boom Builds With Billions Still To Come.
Political advertising is accelerating into its biggest stretch, with $5.75 billion already aired and another $1.5 billion reserved through Election Day.
Television
Broadcasters Gain Flexibility in Pursuit of 5G Multicasting
Does it create a path towards getting NextGen TV on mobile?
Radio
WESA Prepares To Add A Second FM Signal
What are PCBC's plans are for WCGF? Terry O'Reilly tells RBR+TVBR that a simulcast of WESA-FM will transpire, as that station's signal contour cannot reach key Western Pennsylvania communities within the Pittsburgh market.
CTV/OTT
Which SVODs did cord cutters subscribe to in Q1 after leaving pay TV?
The journey of consumers leaving traditional pay TV hasn’t always been that visible in terms of which services they land on in streaming after cutting the cord, but fresh data from Antenna sheds a little light on what was seen in Q1.
FCC
FCC Starts The Clock On Radio’s 2026 Regulatory Fee Deadline.
The clock is ticking as the FCC has opened its payment system for 2026 regulatory fees, giving radio broadcasters until Sept. 24 to pay their bills.
FCC Makes Good On Threat, Revokes Montana FM’s License.
The FCC has turned its regulatory fee threats into action, stripping KBOQ Lima, MT of its license after owner Southwest Montana Media failed to pay $6,755 in debt.
Verticals
Auto Market Steadier Than Economic Headlines Suggest
Chief Economist Jeremy Robb explains why vehicle demand remains steady despite economic uncertainty and why dealers should focus on market fundamentals.
AdImpact: August brings $796.5 million in political ad spending to stations
The figure marks a 63 percent increase from July and 47 percent above August 2022 rates, according to the measurement firm.
Supreme Court Asked To Step Into Political Ad Rate Fight.
The fight over which political advertisers are entitled to broadcasters’ lowest unit rates has reached the Supreme Court, with Republican campaign committees seeking emergency relief and the FCC and Justice Department backing their effort to restore the agency’s policy before the general election advertising window opens Friday.