Headlines
Political Ad Rate Fight Reaches Supreme Court.
Political eyes are on the Supreme Court today as the general election window requiring broadcasters to offer candidates their lowest unit rates has opened, while the justices consider an emergency request that could determine who qualifies for the discount.
Mergers & Acquisitions
RadioInsight - Station Sales Week Of 9/4
Texas Lt. Governor Dan Patrick sells Conservative Talk 700 KSEV Tomball TX to Yasmeen Qureshi’s Lone Star Media Investments for $300,000. Qureshi is associated with other properties operated by Rehan Siddiqui in the market including South Asian “103.5 Hum-FM” 1180 KGOL Humble/K278DA Houston.
Digital
Consumers are starting local searches on Google, then scattering
52% of US consumers use Google Search for their first local business search, but just 19% go back to it for additional searches, according to a July report from BrightLocal.
ChatGPT Ads Hit A $1 Billion Run Rate.
OpenAI's growing ads business is starting to prove its worth. But if it wants to keep growing, it's going to need stronger measurement solutions.
Tech
Nvidia Agrees to Buy AI Platform Hugging Face for $13 Billion
The deal accelerates Nvidia’s push to promote open-weight AI models and services that challenge both proprietary models from big U.S. AI companies and open models developed in China.
Comscore Launches Human-Powered AI Practice, Draws From Massive Opt-In Panel
At a time when marketers seem transfixed on the "visibility" their brands have with AI, Comscore is taking the next step: analyzing how it is changing the way humans engage with brands.
FCC
FCC Asks Court to Dismiss ABC Lawsuit Alleging TV License Renewals Violate First Amendment
The FCC asked a federal court to dismiss the First Amendment lawsuit ABC filed against the agency, arguing that the Disney-owned broadcaster failed to establish that the FCC's early license renewal proceedings for ABC's eight TV stations represent 'retaliation' for disfavored speech.
Verticals
Dems Urge Supreme Court To Keep LUR Limits In Place
Democrats are urging the Supreme Court to reject an emergency bid to restore expanded lowest unit rates before Friday’s general-election window opens.
Sales
Dolly Parton-inspired lessons for marketers on staying lovable
As an advertising and brand strategist, I couldn’t help but reflect on what made Dolly so universally lovable and so darned relevant for so many years. Despite her bleach blonde wigs and rhinestone outfits, Dolly would have considered herself “Pure & Simple”—the title of her album released 10 years ago.
Top 5 sports marketing ideas
Sports marketers are borrowing freely from Hollywood, with sports-related creative now spanning rom-coms, documentaries, satire, and serialized drama—all built around the peculiarities of fandom. From the Cubs’ rom-com to Dr Pepper’s ninth visit to “Fansville,” below are five notable productions.