Headlines
U.S. Ad Market Posts Seventh Straight Month Of Growth.
The mid-summer advertising market remained in growth mode, even as higher gas prices and inflation continue to weigh on the U.S. economy as marketers increased their investment in advertising.
Television
Local TV news employment continues to decline
Local television news employment fell for a second consecutive year in 2025, dropping 2.2% to 26,458 full-time employees, according to the latest RTDNA/Newhouse School at Syracuse University Survey.
Radio
Study Finds Strong Retail Traffic Lift From AM/FM Campaign.
Westwood One says a national AM/FM radio campaign for a major retailer’s Valentine’s Day promotion generated a 34% increase in foot traffic, with the strongest gains occurring in markets where the campaign received the greatest advertising weight.
Culture-First Marketing Emerges As Key To Reaching Latino Consumers.
iHeartMedia is urging advertisers to take a culture-first approach to reaching Hispanic and Latino consumers, arguing that audio’s strong role in the daily lives of those audiences can help brands build trust, relevance and measurable business results.
CTV/OTT
ENTRAVISION LAUNCHES “AHORA,” A NEW NATIONAL SPANISH-LANGUAGE NEWS STREAMING PLATFORM
On September 8, Entravision debuts Entravision AHORA, a national Spanish-language news streaming platform integrating live programming and local reporting to serve U.S. Hispanic audiences.
Streaming ad loads jump 18%, raising the creative bar
Ad minutes per hour grew 18% across streaming platforms including Netflix, Prime Video, and Paramount+, between January and August 2026, per Ampere Analysis data shared with Business Insider.
Out of Home
The Campaign Ends. The Visits Don’t
Two weeks after an OOH campaign comes down, store visits from exposed audiences are still arriving at 71% of the rate seen in the first week after the flight.
Print Media
Toledo Blade Is For Sale, And Ownership Says It Will Shut Down If No Buyer Is Found
The owners of The Blade are looking to sell the Toledo newspaper and said Tuesday that if they’re unsuccessful, both the print and digital versions of the paper will stop publishing at the end of the year.
Media
Marketers say they want transparency—their ad spending says performance matters more
Amazon, Google and Meta are tightening their grip on media budgets—even as mounting questions surround how their advertising businesses operate. The so-called “Big Three” accounted for about 60% of North American ad spending in the first half of the year, according to a new report from Madison and Wall.
Verticals
How to view August wholesale car price moves with proper context
Nuance and context. Two words to bear in mind when viewing the latest monthly wholesale vehicle value indices from Black Book and Cox Automotive.