Headlines
Democrats Ask Court To Force FCC Action In Political Ad Rate Battle
The fight over which political advertisers qualify for radio and television stations’ lowest unit ad rate is already back before a federal appeals court, just days after the Supreme Court weighed in with a ruling that impacts who broadcasters must give the discounted rates to.
BIA
Midterms Accelerate Local Ad Expansion, Produce Tough Comp For Next Year
Local ad-spending growth will lag the total U.S. market expansion this year, but will be even more adversely impacted by the decline in political ad spending next year, effectively showing no year-over-year growth in 2027.
Television
TEGNA Selects Sports Rights Star Ramsey For New Group GM Role
In another move that solidifies TEGNA‘s “hold separate” status as a California federal district court judge considers whether its regulatory approved merger with Nexstar Media Group is a violation of antitrust law, the broadcast television licensee led by Patrick Paolini has promoted its Sr. VP and Head of Sports Rights and Sr. VP of Revenue to the role of Sr. VP and Group General Manager for TEGNA Media.
Study: Three in Four US TV Viewers Use Smartphones While Watching TV
The findings highlight how competition for viewers’ attention is extending beyond TV programs and streaming services to the smartphone screen
Radio
Christian Music Radio's Rise in Modern Media
From bustling metropolitan areas to rural towns, the sound of contemporary worship and inspirational pop is becoming a daily soundtrack for a growing audience.
Cumulus's Bouvard Warns ROI Obsession Could Destroy Brands
A “maniacal fixation on ROI,” per Cumulus Media’s Pierre Bouvard, may be destroying brands, according to a new analysis from Westwood One’s Audio Active Group, which argues that budget, not ROI, is what actually drives profit growth for advertisers.
Digital
The AI Slowdown The Ad Industry Didn't See Coming
Advertisers likely did not anticipate the sudden weekend calls for a voluntary artificial intelligence development slowdown by top tech executives, but spent the past year bracing for massive declines in traditional web traffic and ad monetization caused by AI.
Tech
Nielsen Marketing Cloud Launches Data Enrichment Capabilities
Nielsen has announced a new Nielsen Marketing Cloud data enrichment solution that will help publishers and brands better utilize their own customer data to run smarter marketing campaigns.
Verticals
Political Dollars Pour Into Battleground Markets As Fall Rush Begins
The post-Labor Day political advertising rush has arrived, bringing a wave of spending that could make the next seven weeks especially lucrative for radio and other local media in the country’s most heavily contested markets.