Headlines
The Next Broadcast War Is Over The Spectrum TV Doesn't Need
A year and a half ago, the emerging fight between ATSC 3.0 and 5G Broadcast looked like a classic standards war. Broadcasters had spent years building “NextGen TV” around ATSC 3.0, while a smaller group of low-power operators promoted 5G Broadcast as a cheaper, more mobile-friendly alternative.
Mergers & Acquisitions
Deal Digest: MARC Media Group, Ingstad Family Expand This Week
Roger Holler’s MARC Media Group has filed a $2.5 million deal to buy five stations in two Florida markets from Steven Schurdell. In the Tampa market, they include classic hits “Hits 106” WGHR and AC “Citrus 95.3” WXCV.
Television
Study: 73% of Advertisers Plan to Make Live Sports Streaming Buys in Next Year
As live sports proliferates on streaming platforms and more viewers are watching live sports, new research from Premion and Advertiser Perceptions finds that demand for live sports streaming/CTV ad inventory is also growing.
Radio
Radio Is the Right Ingredient for Fast Food
Whether it’s teens grabbing a cheeseburger after school, commuters picking up a breakfast sandwich on the way to work or college students satisfying a late-night craving, fast food restaurants have become a go-to for consumers looking for something quick, convenient and satisfying.
Radio Industry Reacts To House Passage Of AM Radio Bill
The House passage of the AM Radio for Every Vehicle Act is drawing praise from radio industry leaders and advocacy groups, who say the vote represents an important step toward maintaining AM radio’s availability in new vehicles.
CTV/OTT
Nielsen enhances Streaming Content Ratings
Nielsen, the TV measurement specialist, has announced enhancements to its Streaming Content Ratings (SCR) product, which accelerates data deliveries from a once-weekly reporting cadence to a daily cadence.
FCC
Nationwide Emergency Alert System Test Set for November
There will be a nationwide test of the Emergency Alert System this November.