Headlines
Combined Paramount-WBD Studio to be Named 'Skydance'
Skydance CEO David Ellison announced late last week that the combined Paramount-Warner Bros. Discovery will be named “Skydance.”
Television
Addressable, Interactive & Multiplatform Advertising In 2026
ATSC 3.0, watermarking and other technologies are helping linear and streaming media deliver more engaging, outcomes-based campaigns. What’s the latest on these technologies and their adoption by media buyers and sellers?
Senate Overwhelmingly Votes To ‘Protect’ College Sports
In a 77-22 vote that saw both Republican and Democratic U.S. Senators support the legislation, the upper body of Congress passed the Protect College Sports Act.
Radio
Political Ad Dollars Pour Into Local Markets
The long-anticipated fall political advertising surge has arrived. AdImpact says $1.58 billion in political ads aired during September, nearly double the amount that aired in August and 41% more than in September 2022.
Winning A Shrinking Habit Is Still Shrinking
Someone is always #1, but when listening levels have eroded as more and more consumers have gotten out of the habit of listening – in their cars, in their workplace (when they’re not WFH), and in their homes – the ratings are no longer the story.
Media
Forecast 2027: A Closed-Door, No-Press Agenda Is Affirmed
Forecast 2027 is closed to the press — including our own journalists. The sessions won’t be posted to YouTube. You won’t even find these lessons in our headlines e-mail the next morning.
FCC
FCC Report 10/4: 28 Licenses Surrendered In One Week
In the course of one week, 28 full-power AM or FM licenses have been surrendered back to the FCC.
FCC Freezes Minor Modification Filings for LPFMs, Translators
Ahead of the November reserved-band FM translator filing window, the FCC Media Bureau is pausing minor modification applications for all LPFMs, translators and boosters in the FM band.
This Week in Regulation for Broadcasters: September 28, 2026 to October 2, 2026
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.