Headlines
Five Reasons Radio Sellers Can Plan 2027 With Confidence
As 2026 heads into its final quarter and 2027 budgets take shape, local radio sellers are walking into a marketplace with real momentum, for the sellers who know where to look.
Television
From Spots to Audiences: How Advanced Advertising Is Reshaping Local TV
From localism to addressable ads and dynamic ad insertion, the world of televised spots is evolving faster than ever
Radio
Audio Measurement Moves Beyond Reach And Frequency
Audio advertising measurement is expanding beyond traditional metrics such as reach and frequency, with marketers increasingly able to connect exposure to outcomes including brand awareness, website visits, app downloads, store traffic and sales, according to iHeartMedia.
AM Radio Revived in the Desert: Local Owner Resurrects Yuma's KBLU
For about 12 years, Derek Egeberg hosted a biweekly credit and mortgage show on KBLU(AM) at 560 in Yuma, Ariz. But in March, station owner El Dorado Broadcasters took the signal dark after selling both of its FM stations in the market.
Digital
Sinclair joins Substack, launches "The National Press" newsletter
Sinclair, Inc. has launched a new online newsletter called The National Press, formed in partnership with digital media company New Media, which will offer original reporting from Sinclair’s local TV stations and national news bureau via a subscription.
Host, Habit, Access: How Podcasts Create Superfans
A podcast study has mapped how a casual listener becomes a superfan, and radio programmers may recognize the route.
Media
Broadcasters See Hope As Opponents Dig In Against Permanent DST
Daylight saving time will end on Sunday, Nov. 1 this year, the earliest date allowed. The clock change’s impact on daytime-only stations and full-power status for many AMs has been cast into jeopardy, as efforts to end DST have gained support in Washington.
What Performance Really Means For Local Media
For decades, local media sellers could demonstrate success through ratings, reach and frequency. But advertisers, particularly small businesses spending their own money, are demanding something more concrete: qualified leads, store visits, purchases, and other measurable business outcomes.
FCC
Broadband groups want FCC to reverse deletion of TV ownership rule
A coalition of cable television and broadband Internet companies from nearly a dozen states have filed a formal petition with the Federal Communications Commission (FCC) asking the agency to reconsider its decision to eliminate a long-standing rule that limits the number of broadcast TV and radio stations one company may own outright.