Headlines
NAB Show: Clay Travis Urges Broadcasters To Experiment.
With consumers facing more entertainment choices than ever, the radio and TV host says broadcasters can’t afford to rely on the same distribution strategies that built their audiences in the past.
Broadcast CFOs Downplay FCC Lowest Unit Rate Expansion
Four top broadcast finance executives said the FCC’s expansion of lowest unit rate pricing for some political advertisers will have limited impact, while outlining growth bets in CTV, podcasts, dynamic ad insertion and AI.
Mergers & Acquisitions
Deal Digest: Country Artist Buys Pair Of Texas Stations
Meyer Media Group has filed a $1.3 million deal to buy adult hits “Mix 94.7” KMCH, Manchester, IA from Coloff Media.
Television
Analysis: Audience data is plentiful but agreement on what it means is not
Ask measurement and streaming technology vendors what broadcasters need most, and “more data” rarely comes up.
When The Smartest Local TV Buy Is National
NFL football fans watching FOX’s broadcast of the Philadelphia Eagles-Los Angeles Rams game on October 4th encountered an unexpected visitor during commercial breaks: Texas state Sen. Angela Paxton, estranged wife of Republican U.S. Senate candidate Ken Paxton, urging support for the state’s GOP ticket without mentioning her husband.
Radio
NAB Show: Radio's Podcast Strategy Evolves
Radio broadcasters are discovering that podcasting can do more than extend the reach of their existing programming
Vote Early Day Puts Latino Radio Audiences in Focus
Radio reaches most Latino voters, and a Latino civic leader says that gives broadcasters a job no one else can do as Election Day closes in.
FCC
Carr Warns Broadcasters Against Reporting ‘Fake’ Polls
The chairman of the FCC on Wednesday took to social media to warn broadcasters about reporting on what he termed as “fake” polling data.